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Building Simple Micro-Tools Based On Audience Search Patterns [Open to Feedback]

Hey All, big fan of the IH network and the genuine posts that the community puts up.

With that in mind I'll be transparent early. Hoping to get some feedback on both our newest SaaS theory and a micro-tool that myself and my team have just launched.

Gripe:
I hate all-in-one tools (AIO). I'm a marketer by trade but have worked on multiple startups/small businesses inside the tech space.

Because of this I know enough to not rely on general / open ended searches and instead will typically take to Google with a very specific and intentional question or desire.

Only to find my favourite 'all-in-one' solutions taking up the first 3 pages of results.

We even fell into a bit of this AIO with one of our products.

I had asked my team of marketers about how they search for answers to basic questions. Whether it's SEO, social, ads, etc. they all collectively agreed that they will avoid any tooling and opt for the immediate value option. Any sort of tradeoff, templates, or related resource.

I thought I'd pop on here and see if the community was willing to either put this idea to rest or support this search pattern.

We have since started developing things (micro-tools) to appeal to this type of marketer. Quick value coupled with an extremely obvious search. I don't mean to push for traffic but to contextualize this idea we created a testimonial creator (https://testimonial-creator.tactycs.io/landing) which follows exactly what's mentioned above. Immediate value, free components, no hiding behind all in one massive features. And, although it's not re-inventing the wheel, it does save people a ton of time on what we would consider the most common social media post.

All of this to ask, do you prefer an all-in-one solution or smaller, obvious solutions to specific questions/challenges? In our case Micro-Tools.

As always all feedback & time is appreciate from the community - Cheers!

on March 3, 2023