Building something great? Here’s how to find people who actually need it!

Clever Post!

Love the idea of finding real conversations instead of cold outreach, Subscribed for early access too!

To directly answer your questions:

1. The concept is extremely strong and solves a tangible pain point. Finding where conversations happen, rather than just what they're talking about, is a massive differentiator. The UI on the landing page is clean and straightforward – I particularly liked the How it Works section, how it clearly breaks down the value. Overall, it feels intuitive. My main feedback would be to maybe add a very short, animated GIF or a short video snippet on the landing page itself showing a quick aha moment of the tool in action? Even a 5-second loop of filtering conversations could make the concept click (just a thought).

2. Personally, I definitely can't wait to use the validate feature as I'm building something myself and later on for some lead gen. But beyond that I could see this being used for

a. Content strategy.. since it helps find hot topics and specific questions people are asking in relevant communities to inform blog posts, tutorials, or social media content that resonates and attracts the right audience. and b. Competitive analysis & niche discovery .. pinpointing conversations where users are complaining about competitors or revealing unmet needs or feature gaps for a new product to address. It's like getting real-time market research! and even partnership scouting. this could help identify influencers or active community members discussing problems that your tool could help them solve or integrate with, leading to organic partnership opportunities. This is far more valuable than just generic data collection because the emphasis on finding and joining real conversations really helps distinguish it from generic data scraping.

Again, fantastic work here. And since you generously offered, I'm actually conducting some research right now into the talent and capacity challenges faced by early-stage, bootstrapped founders. Your insights on balancing building with getting all the other critical work done would be incredibly valuable.

I've put together a super quick (less than 3-min) anonymous survey to gather feedback from founders. You can find the survey link directly on my Indie Hackers profile!

Thanks again and all the best with WhereTheyTalk!

Love this idea, Castiel—solving the "where are my users?" problem is huge, especially for indie founders. The fact that you’re using your own tool to get signups is a great sign it’s working.

I’m currently building an AI-powered assistant to help SMBs with HIPAA, GDPR, SOC 2, and ISO 27001 compliance, and I can already see how a tool like this could help me find and engage with security/compliance folks in the wild.

Happy to give more feedback if you want—it’s a great direction!

Just tried cold email for a bit and didn't see any results for my design subscription agency, would love to get accepted into the alpha I'll shower you with more feedback than you'll want to do with.

Well done! Super valuable, and I can see myself using it.

Some critical feedback: the design of the landing page could be cleaned up a bit. The spacing is a bit tight and feels crowded to me. Also, you could use negative space more effectively.
Additionally, I always find a 2-minute video showing a use case of what logging in to get results looks like removes 99% of the questions I would have. If you could incorporate that, I think the value prop would be communicated 10-fold.

Your colour scheme and clean design feel right! Keep it going.

Man, this hits so close to home.

I recently launched SociAI Pro, an AI-powered content scheduling tool, after a few painful launches that flopped simply because I had no clue where my people were. Sound familiar? 😅

Your tool sounds like exactly what I needed back then. Being able to insert myself into real, organic conversations instead of cold-shouting into the void?

The UI feels clean (just tested it). My only thought: maybe add quick filters for topic intensity (eg. frustration vs curiosity), would love to prioritize threads where people are hurting for solutions.

Happy to exchange feedback if you're curious how I'm navigating the chaos with SociAI.

Subscribed. Rooting for this to grow big.

I really like the UI. Feels clean and polished. Also I liked the little survey for the waitlist. I think it is very hard to get it right. Not to many questions, but still valuable for you. Just liked the flow!

I support this I'm going to have to try this.

Was looking for something exactly like this. Started building it last night, but if yours does what I need, then I don't need to build it - yay!

I think this is a great idea! As a fellow indiehacker....I get caught in the classic trap of building before validating. Marketing is not my strength. Most notably, finding where my ideal customers are is hard. I think a tool to locate customers that match my ICP would be great. I find Cold outreach intimidating and wasteful. This pretty much sums it up:
"Finding the right users sucks. You shout into the void, cold DM strangers, and hope something sticks."

The idea behind WhereTheyTalk seems solid - finding active conversations around specific problems on platforms like Reddit or Hacker News could save a lot of time and effort in reaching out to the right audience. The approach feels more organic than traditional cold outreach. However, the concept could be more clearly defined in terms of how it differentiates itself from other tools that scrape forums.

I’d suggest focusing more on how your tool helps users engage in those conversations effectively and provides value beyond just finding them. Also, it might be helpful to clarify its unique features in the UI to avoid looking like yet another scraper.

This is really smart... you're flipping cold outreach into warm conversation, and that's gold.

As someone who designs visual storytelling elements (characters, explainer art, pitch visuals, etc.), I’ve seen how hard it is for new products to feel approachable to users, even when the idea is solid.

Something like this could really benefit from a bit of visual identity that captures curiosity and trust quickly. Happy to offer thoughts if you ever explore that side!

Congrats on the traction :) 50 signups is no small feat

This is super relevant — I’m literally at this stage right now after launching an AI goal-setting app (AI Coach - PathPilot).

Trying to find where people hang out who struggle with productivity and sticking to goals. Reddit is giving mixed results. X is slow. Discord is noisy.

WhereTheyTalk looks like a promising shortcut. Would love to try it — are you planning a broader beta soon?

(And kudos for the clean landing page. Straight to the point 👌)

This is great insight!

This is a great idea, made it simpler to what I do, I got to each platform and search topics and hashtags and dig through comment sections so this seems like it would make my life easier!

This is such a good angle — especially for builders tired of launching into silence. We’ve been experimenting with outbound systems for B2B founders and totally agree: finding existing conversations often outperforms even the best cold outreach. Curious — are you planning to surface B2B buyer intent signals as part of the roadmap? That’d be incredibly useful for teams like ours.

I love the angle of finding existing conversations instead of trying to create them from scratch. Super curious how you’re ranking or filtering relevance — that part can make or break the value!

UI looks clean and focused. I could see this being really helpful not just for product launches, but even for content creators or marketers trying to plug into active communities.

Would be cool to see an example use case or success story from one of your early users. Subscribed for updates — this feels like it’s solving a real pain point 🔥

And as you mentioned that you would be happy to provide feedback :) here is my latest product

https://launchshed.com/quick-start-commerce/

Could you please share your valuable feedback, specially about my landing page. After seeing your landing page, I am feeling mine needs complete new design :(

Sounds great for beginner

Sounds amazing…added myself to the waitlist. For us, we did the market research; built and released the beta version; but now that we’re accepting early adopters…crickets.

Sounds useful. Good luck

definitely see the usefulness of something like this, finding customer base and target audience can be a major headache for founders in niche communities.

Great concept, your UI I good but I think it may be an awesome lead magnet for you as a personal brand or your indie products but as a main product, there are many scrapers online with ai agentic wave.

Great insights, now how do we make sure they are actively interacting with the platfrom?

Interesting concept. Makes more sense to join ongoing conversations than just reaching out cold. I’m working on a project to help people sort through mental chaos – so this could actually be useful for finding the right people. How do you keep it from feeling like just another scraper?

Fantastic idea! Site looks great.

P.S. - long time user, first time commenter. Yay! You get the credit. ;-)

This is actually brilliant; I'm knee deep in market research and even with some help with Deep Research it still feels endless reviewing so many forums

hey CastielVi , just saw your post about wheretheytalk. super cool. we’ve definitely hit the same wall of “where are the users?” with past projects, so this instantly clicked.

the way you’re surfacing real conversations instead of cold outreach is such a smart angle. feels like one of those tools people actually need but don’t realize it yet.

we’re running a small builder-focused newsletter called idea tbd where we feature early-stage projects like this. raw ideas, tools, stuff in motion. would be awesome to include your project in an upcoming issue if you're into it. no pressure at all, just thought it might be a great fit.

either way, love what you’re building.

Looks great! Curious. How do you keep users from spamming the threads?

This hits a real pain point — "launch into the void" is something almost every indie founder can relate to.

The idea of listening before selling is underrated. I love that this flips the script from cold outreach to context-driven engagement. It's something we're experimenting with too in async hiring — finding the right conversations beats guessing every time.

Curious how you're handling the signal vs. noise problem, especially with fast-moving threads on Reddit or X. Either way, super promising start. Following along!

I remember your post from reddit, such a coincidence to see on indiehackers because i just joined tosay, best of luck builder

This is a great way to attract users. nice post!

Hey CastielVi, would you like to swap product reviews?
I'm already on your waiting list :)