Building the adherence layer for pediatric speech therapy
Hey IH,
I'm Jacob. By day I run finance and operations for a company in the physical security space. On the side, my co-founder Josh and I are building Articarry.
The problem: In pediatric speech therapy, real progress happens between sessions, not during them. A kid gets maybe 30 minutes a week in the clinic, but the practice that actually turns a corrected sound into an automatic one happens at home. That home practice is a black box. The clinician assigns it, hands the family a worksheet, and hopes. They have no idea whether it happened, how often, or on which sounds.
What we're building: Clinicians assign home practice, families record it, and the therapist gets per-phoneme data on what actually happened between sessions. It's the carryover and adherence layer that's been missing.
Alongside the product, we're building the largest content asset specific to phoneme, position, and reading level, so the practice material itself is as precise as the tracking.
We built it deliberately narrow and clinician-first: no clinical claims, no diagnosing, no replacing the therapist's judgment. We score the recordings, not the kids. The clinician stays in charge of everything that matters.
Where we are: Pre-revenue, recruiting our first beta cohort of private-practice SLPs. The goal is 10 to 15 activated clinicians so we can learn whether the data actually changes how they run therapy. Our acquisition is all direct outreach and showing up in the communities where these SLPs already are. No paid spend, no SEO play yet.
Why I'm posting: I'll be documenting the build here, mostly the GTM side since that's my lane. Cold outreach in a niche B2B vertical, pricing a product for solo practitioners, and trying to create a category ("articulation carryover tracking") that doesn't have a name yet.
If you've done bottom-up B2B outreach into a specialized professional niche, I'd love to hear what worked. And if you happen to know an SLP, I'd genuinely love an intro.
More soon.
The per-phoneme tracking is such a specific wedge. It makes the gap between “home practice happened” and “this sound is actually improving” much more tangible. Articarry feels like it could be pulling in a lot more organic traffic than it probably is right now, especially while you’re trying to get those first 10 to 15 clinicians activated. Have you had any SLPs react in a way that surprised you?
Hey Jacob,
The niche focus makes a lot of sense, especially since you're targeting a very specific professional group.
I'm curious about the direct outreach side, are you mostly reaching individual SLPs, or trying to get practices/clinic owners onboard first?
Also, what’s getting the most responses so far: the time-saving angle, the per-phoneme data, or something else?
I sent you a message on instagram
The clinician-first focus makes sense, especially with such a narrow workflow. As you recruit the first 10–15 practices, what are you watching for to determine whether “carryover tracking” is actually the reason an SLP would pay, rather than simply an interesting feature of the broader therapy workflow?