Building the “NerdWallet for Muslims” — an underserved $3T market?

Over the last few months we’ve been building HalalWallet, a platform helping Muslims in the United States compare halal financial products like mortgages, car financing, investing tools, and Islamic wills.
One pattern surprised me.
Users are not starting with foundational financial infrastructure. Instead they are skipping straight to higher level financial products.
The strongest interest we see is around halal car financing and halal ETFs or investing tools. At the same time topics like emergency savings, credit building, or Islamic wills receive far less traffic.
In traditional personal finance people usually start with the basics. They build savings, establish credit, and set up accounts before eventually moving into investing or large financing decisions. What we are seeing is almost the reverse.
Many Muslim consumers seem to be entering the system directly through investing or financing products without having built the financial foundation first.
A big reason appears to be where people get their information. Most people learn about halal finance through social media, Reddit, YouTube, or community conversations. The topics that circulate there tend to be the exciting ones such as investing, trading, financing a car, or buying a home. The fundamentals rarely spread the same way.
Another factor is that the halal finance ecosystem in the United States is still fragmented. Provider websites are often outdated, inconsistent, and difficult to compare. There has never really been a clear digital layer that helps consumers understand the landscape from the ground up.
As a result people often jump into whatever product they hear about first rather than building the financial infrastructure most other Americans start with.
The other interesting consequence of this gap is distrust. Because many consumers do not fully understand the structure behind halal financial products, there is a common belief online that these offerings are simply interest repackaged under different terminology. That sentiment appears frequently in online discussions.
We are trying to address some of that by building a clearer comparison and education layer with HalalWallet.
Curious if anyone else building fintech or marketplace platforms has seen similar patterns where users skip the foundational layer and jump straight into higher level financial products.
https://halalwallet.us