Building the product was easier than figuring out distribution
I am currently building my first startup, RightCar, a car discovery and decision platform.
I figured out something very important:
Building the product turned out to be the easy part.
Architecture, backend, features, comparison algorithms all solvable problems.
But distribution, positioning, and understanding who truly needs the product has been much harder.
Right now I am in the stage of talking to users, learning SEO, and trying to understand how people actually make expensive decisions like buying a car.
I am in the phase where product is build and live and i am stuck in the early users phase, i cant get real people strangers to try it and i dont know how to move and proceed.
I am curious:
When did things start to click for you?
Was it after users arrived, or after you changed how you talked about the product?
Would love to hear experiences from founders further ahead.
Distribution is always harder than building. With VigiGym I hit the same wall. Product works, people who try it like it, but getting strangers to that first try is brutal. For me, SEO has been slow but consistent. What's working: writing content that solves the specific problem my app solves, not just 'here's my app.' I'm also optimizing for AEO (AI Engine Optimization) alongside classic SEO. I think people ask ChatGPT and Perplexity more than they Google now, so worth targeting both.