Building vs marketing a product

Hey Everyone!

I recently had a big realization about effort and impact when it comes to startups. I spent a ton of time and energy building a mini product : crafting the content, refining the design, making sure it was perfect. But when it came time to sell it, I barely put in any effort. I just put it out there and hoped people would find it. ...Spoiler: they didn’t.

That experience made me understand something crucial: building a great product is only half the battle. The other half, the part I neglected, is marketing. If no one knows about what you’ve made, it doesn’t matter how good it is. In a startup, effort needs to be distributed wisely. It’s not enough to go all-in on the product and leave marketing as an afterthought.

I call this the Rule of 99% Effort. if I spend 99% of my time building and only 1% promoting, I’m setting myself up for failure. A great product without visibility doesn’t go anywhere. Now, I’m shifting my mindset. Instead of focusing almost entirely on creation, I’m making sure I put just as much effort into getting it in front of the right people.

I don’t want to make the same mistake. I know I need to push beyond my comfort zone and market as aggressively as I build my product. Because at the end of the day, the best product in the world won’t succeed if no one knows it exists. I hope you can join me on this journey to push yourself beyond your fears and I would love to hear how you divide your time on these two task!