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Building Zenhook - AI Summaries and Centralisation for Webhook Data

Hey Indie Hackers 👋

I’m working on a new product called Zenhook, and I’d love some early feedback, ideas, and brutal validation before I build too far in the wrong direction.

What Zenhook Is

Zenhook is a developer-focused AI summarisation and enrichment tool that sits between any webhook and your preferred app.

Think of it like a smart middleware layer:

You send Zenhook a webhook (GitHub, Stripe, Azure, internal apps, anything)

Zenhook uses AI to summarise, clean up, or transform the payload

Then it forwards the transformed version to wherever you want
(Slack, email, your own API, Discord, etc.)

Why I Built It

Webhook payloads are often huge, noisy, and extremely inconsistent between services.
For my own projects I found myself constantly building little middle-layer scripts just to:

Extract the important parts

Format them nicely

Add context the receiver actually cares about

Strip out useless fields

Make notifications human-readable instead of JSON dumps

Zenhook automates that entire workflow so devs can skip the “glue code” and focus on shipping.

What It Does Today

✔️ Accepts any webhook
✔️ Applies custom AI-driven summaries (you can write your own instructions per-source)
✔️ Forwards structured + clean JSON to your destination
✔️ Nice UI (built with MudBlazor) for managing your flows
✔️ Logs all events so you can debug payloads easily
✔️ “Build in public” livestreams on YouTube as I add things like Google SSO

Who It’s For

👨‍💻 Developers who hate dealing with messy webhook schemas
⚙️ Automation engineers who want clean, digestible data for pipelines
📣 Teams who want better notifications (“Just give me the 5 things that matter…”)
🧪 Makers building their own SaaS and don’t want to reinvent webhook processing every time

What I Want Feedback On

💡 Is this something you would use?
💡 Is the value prop clear?
💡 What features or use cases jump out to you?
💡 What would make this 10× more compelling?

I’m trying to validate whether this is “nice to have” or “oh thank god someone finally built this.”

Current Demo
Not sure if I'm allowed to share links so if not I apologise!
Here's a video introducing the app in its current state: https://youtu.be/RnpwgV0PZGE

Here’s a livestream where I’ve been building Zenhook in public (adding Google SSO, fixing branches, etc.): https://youtube.com/live/YLS_s7krxXs?feature=share

If anyone has thoughts (positive, negative, brutally honest), I’d absolutely love to hear them.
Thank you all 🙌

posted to Icon for group Ideas and Validation
Ideas and Validation
on November 22, 2025
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