✅ Building Zoye, Part 1 - The Graveyard.

Hi everyone 👋 ,

I though to share my journey from an idea to building the product I believe is the future and wanted one myself for a long time. I'll try to keep it as a journal series of short stories of my journey and the issues I've encountered along the way.

I'd love to hear your thoughts and get some of your support and feedback.
So here we go 🙃 .

✅ Building Zoye, Part 1 - The Graveyard.

I kept meeting business owners who were paying for software they had already given up on. Not bad software. Real, well-known tools. The pattern was always the same. Week one, everything gets logged and it feels great. Week four, the deals are happening but the notes live in WhatsApp and in someone's head.
Week twelve, somebody asks "is that in the CRM?" and the room goes quiet.
For a long time I thought that was a discipline problem. People just weren't being rigorous enough.

Then I watched it happen to organized, serious people, over and over, and I changed my mind. It's a design problem. Every one of those tools assumes someone will do data entry after every conversation, forever. Nobody does that. Not you, not your best salesperson, not me. We built a whole software category on an assumption that's false about the way people actually work.

That's the thought Marcel and I couldn't let go of. Not "let's build a better CRM". Something closer to: what if you never had to open it at all?

I'm going to tell this whole story here, from that thought to where we are today, one post every couple of days. The good parts and the embarrassing ones.

🔜 2️⃣ Next: the two weeks we spent trying to talk ourselves out of it, and the question that made us start anyway.