Built 2 free quiz funnels for B2B consultants this week. 3 spots open.
7 days ago I started this. 0 customers, 0 replies from cold outreach. Posting anyway.
The thing that got me here: most B2B consultants have "Book a Call" as their entire lead magnet. Some have a PDF guide. That's it.
Quiz funnels average 40% start-to-lead conversion. PDFs are 3-10%. That gap isn't a secret — Interact published it across 80M leads. But I barely see anyone in the B2B consulting space using them.
So I built one, deployed it at quizarrow.com, and started personalizing versions for prospects before even emailing them. Two are live this week. The deal: you answer a short form about your business → I build a 5-question quiz funnel at quizarrow.com/yourname → you get a real lead gen asset, I get a testimonial.
Free for the first 3. After that, lets se.
If you're a B2B consultant or agency owner and your main CTA is "Book a Call," the form is at quizarrow.com.
Tried the assessment flow and I think the strongest part is actually the positioning clarity.
You instantly understand:
“this is for B2B consultants with weak lead qualification.”
That part works really well.
One thing that stood out though:
the scoring currently feels a bit too “all roads lead to disaster.”
Some of the answers I picked were honestly pretty normal for smaller service businesses (like 1–2 bad-fit calls/month), but the final result still felt extremely catastrophic:
“needs a rebuild,”
“no reliable inbound,” etc.
So instead of feeling:
“this diagnosed my funnel accurately,”
it sometimes felt more like:
“this is engineered to push me toward the solution.”
I think adding more nuance would actually increase trust + conversion.
For example:
Another thing:
I submitted my email for the report and nothing arrived afterward.
That moment matters a lot because the whole product is about lead funnels + conversion systems — so users immediately judge reliability there.
The core idea itself is strong though.
The positioning is very sharp compared to generic “marketing audits.”
Thanks for actually going through it — this is a very useful feedback. Fixed the scoring (results now split into what's working vs where to focus). Email delivery was broken at launch, working on a fix.
That split is probably a much healthier direction.
I think assessments like this work best when users feel:
“this understood my situation”
instead of:
“this was trying to close me.”
Even small acknowledgements like:
“here’s what’s already working”
can completely change how credible the recommendation feels.
And honestly, catching the email delivery issue this early is valuable.
That post-result moment is probably one of the highest trust-leverage points in the whole funnel.
Curious to see how the updated version performs once the delivery flow is stable.
This is a strong wedge because you are not selling “quiz funnels” in the abstract. You are solving a very specific B2B consultant problem: their main CTA is usually too high-friction, and “book a call” asks for commitment before the prospect has seen enough value.
The smarter angle is turning the quiz into a diagnostic asset. A consultant does not just need more leads. They need a way to qualify pain, segment the prospect, and make the sales conversation feel earned before the call.
One thing I’d pressure-test early is the name. QuizArrow explains the mechanism, but it may keep the product boxed into “quiz builder” territory. If this becomes a serious lead qualification and conversion layer for consultants and agencies, the brand may need to feel broader than quizzes.
Beryxa .com would fit that direction better as a more serious B2B growth/conversion brand. The product can still start with quiz funnels, but the name would give you room to expand into diagnostics, lead scoring, consultant funnels, and agency conversion workflows without sounding like a narrow quiz tool.
The offer is good. I’d just be careful not to let the name make it feel smaller than the business outcome you are actually selling.