Built a 60-product digital library, here's what I learned about selling info-products without inflating income claims

I run DigitOkay, a small digital products store: 60 eBooks and mini-courses across AI tools, side hustles, email marketing, WordPress, and copywriting. Most of the catalog started as PLR content that I rewrote and restructured with AI — not resold as-is, but rebuilt into something I'd actually stand behind. Everything sells through WooCommerce, no subscriptions, no upsell funnels, no "limited spots" countdown timers.

One real technical lesson from the last few weeks: I had a WordPress publishing bug that took me way too long to catch. I'd built a small guard snippet (rest_pre_insert_post hook) that silently forces a post to draft status if it's published via the REST API without a featured image already attached — meant to stop half-finished posts from going live by accident. Problem was, when the automation that generates my blog posts hit that guard, it just... silently failed to publish, no error thrown anywhere I was looking. I burned real time debugging "why isn't this post live" before finding the actual cause. Lesson: if you build a safety guard around a publish flow, make sure it fails loud, not quiet. Silent guards are worse than no guard.

Separately, I did a pass auditing every product page and blog post for income claims. This is a genre (make-money-online content) where it's extremely easy to slide into "students made $10k in 30 days!" territory without any evidence behind it. I went through everything and either removed unverifiable claims or added a plain disclaimer that dollar figures are illustrative industry ranges, not guarantees. Zero testimonials on the site right now, because I don't have real ones yet — I'd rather have no social proof than fake social proof.

The real number I can share: 40 blog posts published so far, all organic content, no paid traffic yet. No revenue claims from me here — I don't have a "look at my Stripe dashboard" screenshot to show, and I'm not going to estimate one to look more impressive.

If anyone's curious what the actual catalog looks like, the full bundle (all 60 titles, one purchase) is here: https://digitokay.com/product/the-complete-digital-vault-all-60-ebooks/ — not pitching it, just the most honest way to see the whole thing at once.

Happy to answer questions about the PLR-to-AI-rewrite workflow or the WordPress automation setup if useful to anyone building something similar.