Built a Chatbot That Qualifies Local Businesses at 5am — While Everyone Else Slept

This morning at 5am, while the rest of Orlando was sleeping, I was training a chatbot to replace a junior SDR.

His name is Marvin. He: Asks smart questions

Qualifies businesses for our Local Hero Campaign

Books walkthroughs with zero fluff

We built him inside HighLevel using:

✅ NEPQ-style conversational logic
✅ Custom fields to track pain, intent, and fit
✅ Custom values like {{prospecting_city}} to personalize at scale

It was messy at first (like all good builds are), but after an hour of refining Q&A pairs and tweaking tone, Marvin’s closing better than most cold DMs I’ve seen.

Next step: drop him into landing pages, QR codes, and SMS blasts across Orlando.

You don’t need a big team to build something that works while you sleep — just a clear process and a persistent little AI concierge.

If you’ve built with AI this way — curious how you handled tone + objections. Drop tips below. 👇