Built a Facebook ad hook swipe file - 60 proven hooks with templates

Spent the last few weeks going through Facebook Ad Library looking at ads that have been running for 2+ months (meaning they're profitable).

Found 60 solid hooks and noticed they all fall into 8 main patterns:

1. Name their exact pain

2. Show shocking numbers

3. Lead with social proof

4. Tell a failure story

5. Call out specific audience

6. Interrupt with contrarian take

7. Lead with free offer

8. State clear benefit

I broke down each hook to see why they work and made templates so they can be adapted for any business in under 5 minutes.

It's the perfect starting point that removes any guesswork and saves you hours of staring at blank pages.