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Built a free lead gen tool to build up early marketing channels while I work on my paid product

Just launched the V1 of Candidate Book, which makes it easy for recruiters and hiring managers to draft ready to post Google Doc job descriptions that include all the right terms, tech and value statements for their key roles in 5 minutes.

This is a free top of the funnel tool that I am putting in the market and building the foundational SEO around while I work/ no-code my way to the paid product.

My thinking was to build an initial lead gen free tool, start getting the marketing / acquisition channels primed and build an early audience while I work on the paid product.

Anyone else taking this route? Thoughts?

Here's the tool: https://www.candidatebook.co/

on November 13, 2020
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    A great idea, something I wish I probably did before starting https://versoly.com/.

    Free tool -> one time paid product (templates/courses) -> SaaS

    One idea might be to start doing affiliates for recruitment software. Learn which ones get clicked the most and convert the best.