Built a free repurposing planner after being annoyed at vague "repurpose your content" advice
Kept seeing the same vague advice ("repurpose your content across platforms!") with zero specifics on what that actually means day to day. So I built a tool that does the specifics for you: paste in what you made (blog post, video, thread), pick your platforms, get a day-by-day plan with one exact move per day, no repeats.
Fully client-side, no signup, no tracking: https://ditto-desk.vercel.app
Would like feedback if anyone tries it. Especially: which platforms should I add next?
Specificity is the whole product here — 'repurpose your content' is useless, 'do exactly this today' is useful. On platforms: I'd resist adding more until you know people actually follow a generated plan for a full week. More platforms means more maintenance and more choices for the user, which dilutes the one thing that makes this good. If you do add one, pick the one where your early users already live and ask them directly instead of guessing. A planner covering 3 platforms people actually use beats one covering 10 that nobody opens.
Thanks for writing this up. Bookmarking it for later.
Nice work shipping it. What has been the biggest challenge since launch?
Thanks for writing this up. Bookmarking it for later.
Clear and practical, thanks. Did anything surprise you along the way?
Interesting approach. What was the hardest part to get right?
Interesting take. Would you still recommend this approach to someone starting today?
Nice work shipping it. What has been the biggest challenge since launch?
Thanks. Biggest challenge so far has just been getting it in front of people. Still early.
Really relatable. How much time do you put into this each week?
Interesting approach. What was the hardest part to get right?
Interesting. How are you measuring whether it is working?
Helpful post. How did you get your first bit of traction?
Makes sense. Are you planning to charge for it, or keep it free for now?
This is useful. How are you finding your first users so far?
Nice progress. What is the next thing you are focusing on?
Nice progress. What is the next thing you are focusing on?
How did you decide this was worth building in the first place?
I’ve found the hard part is not generating channel variants, but deciding what must stay invariant across them. I’d make the core claim and audience the required inputs, then let every platform version inherit those constraints; otherwise a calendar can produce six polished posts that say six slightly different things. A simple “did this preserve the original promise?” check would be useful before anything gets scheduled.
I tried the planner with the default blog/X/LinkedIn/newsletter setup. The calendar is easy to follow, but it never asks what the piece actually says, so a prompt like 'use the surprising number' won't fit a post without one. One optional field for the core point or a short excerpt would make the plan more specific. For the next platform, I'd add Indie Hackers, with a founder lesson or discussion prompt instead of another scheduled launch announcement.
Makes sense. Are you planning to charge for it, or keep it free for now?
Nice progress. What is the next thing you are focusing on?
Solid lesson. Which channel has worked best for you so far?
Solid lesson. Which channel has worked best for you so far?
Nice progress. What is the next thing you are focusing on?
Makes sense. Are you planning to charge for it, or keep it free for now?
Makes sense. Are you planning to charge for it, or keep it free for now?
Nice progress. What is the next thing you are focusing on?
Solid lesson. Which channel has worked best for you so far?
Makes sense. Are you planning to charge for it, or keep it free for now?
Nice progress. What is the next thing you are focusing on?
Solid lesson. Which channel has worked best for you so far?
Makes sense. Are you planning to charge for it, or keep it free for now?
Nice progress. What is the next thing you are focusing on?
Solid lesson. Which channel has worked best for you so far?
Makes sense. Are you planning to charge for it, or keep it free for now?
Nice progress. What is the next thing you are focusing on?
Solid lesson. Which channel has worked best for you so far?
The one-exact-move-per-day bit is the useful part. I’d be careful adding too many platforms though — the planner could get bloated fast. Maybe add one community channel where the maker already has context and one owned channel like email, then see what actually gets done, not just what the plan covers. A “skip this platform” option would be handy too.
A day-by-day plan is exactly the kind of specificity “repurpose your content” advice usually forgets—turning content into a calendar instead of a second job. The no-signup, client-side angle is a lovely bonus; now I’m curious which platform is first to demand a tiny API-shaped sacrifice 😄
Nice progress. What is the next thing you are focusing on?
Solid lesson. Which channel has worked best for you so far?
Makes sense. Are you planning to charge for it, or keep it free for now?
Nice progress. What is the next thing you are focusing on?
Solid lesson. Which channel has worked best for you so far?
Makes sense. Are you planning to charge for it, or keep it free for now?
Nice progress. What is the next thing you are focusing on?
Solid lesson. Which channel has worked best for you so far?
Nice progress. What is the next thing you are focusing on?
Solid lesson. Which channel has worked best for you so far?
Makes sense. Are you planning to charge for it, or keep it free for now?
Nice progress. What is the next thing you are focusing on?
Solid lesson. Which channel has worked best for you so far?
Makes sense. Are you planning to charge for it, or keep it free for now?
Nice progress. What is the next thing you are focusing on?
Clear and practical, thanks. Did anything surprise you along the way?
Nice progress. What is the next thing you are focusing on?
Solid lesson. Which channel has worked best for you so far?
Makes sense. Are you planning to charge for it, or keep it free for now?
Makes sense. Are you planning to charge for it, or keep it free for now?
Nice progress. What is the next thing you are focusing on?
Solid lesson. Which channel has worked best for you so far?
Makes sense. Are you planning to charge for it, or keep it free for now?
Nice progress. What is the next thing you are focusing on?
Nice progress. What is the next thing you are focusing on?
Solid lesson. Which channel has worked best for you so far?
Makes sense. Are you planning to charge for it, or keep it free for now?
Curious how long it took before you saw the first real results?
Thanks for sharing the numbers, that makes it much easier to follow.
Good write-up. What would you do differently if you started again?
Thanks for writing this up. Bookmarking it for later.
Nice work shipping it. What has been the biggest challenge since launch?
Clear and practical, thanks. Did anything surprise you along the way?
Good point. Did you test that with users before committing to it?
Good point. Did you test that with users before committing to it?
Curious how long it took before you saw the first real results?
Nice progress. What is the next thing you are focusing on?
Solid lesson. Which channel has worked best for you so far?
Makes sense. Are you planning to charge for it, or keep it free for now?
Makes sense. Are you planning to charge for it, or keep it free for now?
Nice, this makes a lot of sense. What's been the most surprising part of it so far?
Really relatable. How much time do you put into this each week?
Really relatable. How much time do you put into this each week?
Have early users actually followed a generated plan through several days, and what did their behavior reveal about execution friction versus the quality of the recommendations?
Really relatable. How much time do you put into this each week?
Really relatable. How much time do you put into this each week?