Built a landing page for my SaaS idea, so far 0 sign up.

Hey Justin. I would say aside from the "does it solve a problem that is not already solved by Google", the landing page is missing a few key elements.

1. A working demo. You should have an embed or a link out to a live example.
2. Price - will this cost me anything?

On the product front I think the problems you are trying to solve for are already being solved.

• Google has basic info (address, opening times, social links)
• A business website has more in-depth info (sales, product links etc)

I would say for this to work the SEO of each byz.ee/company-name page would have to be awesome i.e. better than Google AND company-name.com. Otherwise it would just be an undiscoverable and therefore unneeded snapshot of the company website.

I think your landing page is actually pretty good with a clear message, a clear call to action, and overall easy on the eye; I actually like it quite a lot!

Have you done any customer discovery interviews with local business owners (preferably in person)? Maybe by observing how they push for online presence you'll gain a clearer understanding of how to effectively approach your correct customer segment. Try figuring out if the local business owners usually manage online presence personally or do they usually hire someone to do it for them? If so, are the people in charge of managing online presence motivated to integrate some means of a solution to the problem your providing a solution to? How do they currently work around the problem if they're not already incorporate some sort of a solution?...

At some point customer discovery interviews can turn into sales pitch, but ideally not before you gain a clear understanding of the problem domain you're solving and identify who are actually involved in the process.

Best of luck to you and your endeavor!!

If you're targeting businesses you really need to explain how this is going to make them more money. Be super explicit.

I'd also suggest one tiny change that could make a world of difference. I saw 3 places language referring to the fact that it's not yet done. "coming soon", "when it's ready", "when we're launching". To me this is a very very very weak call to action. In fact I almost put my email address in and didn't because there was no urgency. I literally thought "oh well when it's launched I'll find out"

Here's one way you can 100% get more signups:

make the email form a "Secure Your Username now"
username:
email:

You'll get tons and tons and tons of signups.

What kind of traffic have you produced?

Conversion rates can be low. Even good rates are 5% or 1/20 visitors.

As others have said, the best way to do this is to target these companies directly.

I wouldn't use linkedin -- that's not where these businesses exist/are spending time online.

Instead, focus on Instagram. DM companies who don't use link tree, but could.
Create a byz.ee page for them. Get them to use it.

Do this for 10-100 customers. Don't charge them.

Then, start targeting similar customers, but don't create the page for them. Send them links of other companies (in their area/in their vertical) and show them what byz.ee looks like for those companies -- even better if you can share some results with them ("xyz is getting 30 clicks a day after only 2 weeks"). Start charging for it.

You could probably do this for google ads as well, but you'll need to work on your targeting or else your CAC will be way too high.

I think this has a viral potential if people include the links in their email or other communications and when people see the info they also see a link to get their own from you. That's just something automatic that will help you grow. You need to target SMBs with this so go where they are on whatever channels - face book groups etc. and toss it out there. This thing should do something, not sure about the pay version possibilities but one thing at a time. You might want to describe what problem it immediately solves (aspirin) but since its more like a vitamin, say something about how beneficial it is once you start using it. In this case a few testimonials (which you dont really have yet) will be a big help "Now all I do is X and instantly Z happens!" coupled with (aspirin) "I never have to worry that people have old contact info thats inaccurate!". DO NOT be put off at all at this point. I do agree though that the name and the domain need work. how about fullcontact.com ? contactlink.com? Something that says what it is - your's says "busy" but it's not descriptive of what you offer.

Where did you share this? Your landing page had a very good impression on me ('this could be your webpage' was the key) and gave me an idea of your services.

What you now need is imho is to find an audience that wants your services. Toward that end, I suggest starting a blog relating to businesses, benefits of an online presence etc. Have quality articles and SEO will slowly but surely help you gain traction (and do try other marketing strategies as well, I'm no expert in this btw). I wish you all the very best luck, pls don't give up. Make haste slowly.

How do people save this? Do they have to save each thing one at a time? Or can they save the "contact" or something easily?

This is a good idea. Usually business profiles are embedded deep down in a website, and it takes effort to put together everything.

But the approach can be different. Instead of waiting for business owners to sign up on a landing page, have you considered generating these links for lots and lots of businesses, then reaching out to them to use it, with instructions on how to add to their domain (and charge)?

It is a well known fact that a small percentage of leads (roughly 1 in 10) will convert. You can then estimate how many profiles you have to generate and cold email this way to get how many users. You might find a certain type of business converts better, and focus on them for a better conversion. If it works rinse and repeat.

In case you need to launch the SaaS fast, please check out our profile as well.

hey, what tools did you use to create this landing page?

Maybe you should try to market this as "digital business card".
The target audience could be freelancers, real-estate agents, etc. I think it is less likely to be used by businesses, because, as stated here by others, they already have their website and google-my-business.

But if you make this an easy-to-share link that those people can send in their email-signature, as qr-code, in whatsapp or messenger chat, etc, maybe it'd work better.

Try to make people that use physical business cards today (there are many people who do) envision how this digital business card can make their life better and even help them grow their business.
The main problem with physical business cards is that people just throw them or don't find them when they really need it. Show your audience how your product can fix that problem.
In addition, their business card will now also get SEO traffic and can be shared by their customers on social networks.

The product is the same, only the message is different. E.g.
"Your digital business card"
"Make your business card start working for you"
"Share your digital business card so your customers will find you when they need you"

Also on the demo page, try using a freelancer's data. Show a card of real estate agent.
Maybe you can even make the demo in a carousel so you can show multiple use-cases: designers, plumbers, real-estate agent, cars salesman, etc.
If you do that, you can also make the main title swap together with the demo:
"Digital business card for ______"

Pro version could be custom-domain or specific widgets. But I'd start with focus to find your audience before worrying about monetizing.

The site looks great, BTW. Simple and clean, and the product is clear. Pricing is missing. If you don't know it yet maybe say that it's free, and just put any number on the pro version, even if it doesn't exist.

One last thing - the domain is not great. .ee is not something that people trust. It's the country domain of Estonia. Try getting a global domain.

Good luck.

I don't really understand why this is better than just searching for the company on Google. With Google I get all of the info you have on your landing page already, like maps, hours etc.

you can check your traffics if it is going well..

Can you share some data bout how much traffic you're getting?

Justin,

I've done some marketing exercises in getting the word out to small 1-2 person businesses (particularly Realtors, Attorneys, Financial Planners) about a SaaS product I'm building called ContactLink.

I'd enjoy having a video call, I can share some of the things I've tried and hear your view of the market and how to reach them profitably.

Book a time with me at https://contactlink.to/jesse.hercules and let's talk soon.

Hey Justin, are you sure that it’s the landing page not converting? Or are you just not getting enough traffic?

How many unique visitors are you getting, and what’s the bounce rate?

To me, this looks like the business info integrated into Google maps? What do you do differently?

How did you get the idea to build this tool Justin? Presumably you ran into someone having some sort of problem. Have you spoken to those people who were having that problem? This is maybe a more sensible starting place than PPC ads, in my humble opinion.

Not sure if the idea is no good, the landing page is no good, or just haven’t found the right audience. But I’ve been running ads for a week now without a single sign up.