Built a platform that got 3.5M views in 48 hours, hit the wall on cold-start, now selling

Two weeks ago I launched Omoggle

(omoggle.games) — a competitive 1v1 video

battle platform for the looksmaxxing/mogging

niche. Two people go live on camera, an

audience votes on who "mogs," ELO ranking

tracks results.

Posted a clip on Instagram. It hit 3.5M views

in 48 hours. Zero ad spend. The algorithm was

clearly pushing it hard into a niche audience —

1.8M accounts reached, 99.8% non-followers.

Got 1,000 signups off the back of that.

100% conversion rate from visitor to signup,

which honestly surprised me.

Here's the wall I hit: this is a 1v1 platform.

It only works if there are people online at

the same time to battle. The viral traffic

came in bursts — big spikes, then nothing.

I never got sustained concurrent users, so

the core mechanic kept breaking for anyone

who showed up during a quiet period.

I'm a solo dev with no existing audience in

this niche. I built the product, the SEO

content, the brand — all of it works. What

I don't have is a community to seed the

cold-start problem.

So I'm selling it.

What's included:

→ Full Next.js 14 + Supabase codebase

→ omoggle.games domain

→ Instagram account (the one with the 3.5M

view reel)

→ 1,000 user database

→ 6 indexed SEO blog posts, 100/100

Lighthouse score

→ Brand assets

Asking $1,500. Open to reasonable offers,

especially from anyone with an existing

audience in looksmaxxing, self-improvement,

or video chat/social spaces — that's the

missing piece, not the product.

Happy to answer questions about what worked,

what didn't, or share screenshots of the

metrics. Mostly curious what this community

thinks too — anyone dealt with a cold-start

problem like this before? Curious what

you'd have done differently.