In 2024 my SEO clients started asking why they weren't showing up in ChatGPT.
I knew enough to dig in but the tools didn't exist to actually help them fix it. Everything out there gave you a score and stopped. No path forward. Just a number and a PDF.
So I started pulling apart how AI engines decide what to cite. What makes a brand show up in Perplexity but disappear in ChatGPT. What signals actually separate the brands that get cited from the ones that don't.
Turns out most sites, even well-optimized ones, are basically invisible to AI engines. Crawlers blocked. No entity and semantic map. No training data footprint. AI has nothing to pull from.
I started building on nights and weekends. First a citation checker. Then a schema auditor. Then a tool that actually asks AI engines what they think of your brand and scores the response.
It grew into a full platform. CiteRank has 12+ tools now. You can audit your AI search presence, implement fixes, and deploy from one place.
It's not perfect and there's a lot still to build. But it works, real people are using it, and I'm shipping every day.
Brutal feedback welcome. What's broken, what's confusing, what's missing.