Built a SaaS for logistics companies. Product works. Can't figure out customer acquisition.
I've spent months building LumigoApp, a SaaS platform for courier, transport, and logistics companies. We help businesses manage dispatching, drivers, deliveries, customer communication, and day-to-day operations from a single platform. The product works, customers who use it like it, and I truly believe it solves real operational problems.
What I'm struggling with is not building the software—it's finding customers.
I've tried cold emails, LinkedIn outreach, Facebook groups, paid ads, Upwork freelancers, and direct prospecting. Some channels generate conversations, but converting those conversations into demos and paying customers has been much harder than I expected. As a founder, it's frustrating to spend hundreds of hours building something useful and then realize that distribution is far more difficult than development.
For those who have sold B2B SaaS to traditional industries like transportation, logistics, or courier companies, what acquisition channels actually worked for you? How did you get your first 10–20 customers? Any advice, lessons learned, or brutal truths would be greatly appreciated.
you can checkout my product website here and give me feedback for improvements. really appreciate your help/suggestions in advance.
https://lumigoapp.com/
Phew, that grind is brutal. Don't beat yourself up, everyone hits that wall. Honestly, I spent ages feeling like my efforts were just vanishing into thin air until I realized I was just adding noise to their day instead of fixing anything.
Once I started looking closer at where the operational bottlenecks actually were - like where the drivers were constantly losing track of paperwork or missing pickup windows - things finally started moving. That's actually when I stumbled onto CurbWaste, which helped me stay on top of those routing issues and finally fixed those messy billing discrepancies that used to cost me so much time.
Vishal, I looked at Lumigo and I think your first target should not be “logistics companies” broadly.
Your site is strongest for courier operators that need:
I’d start with small-to-mid same-day/local courier companies, especially where dispatch and delivery updates look like an active operational workflow.
A first prospect batch to test:
GOFR Courier, Toronto/GTA
App-based same-day courier with live GPS tracking, scheduling, and courier ops workflow.
JamDash Courier, Toronto
Same-day delivery with local drivers, live GPS tracking, and online booking.
Zulu Courier, Toronto/GTA
Same-day courier with instant pricing, delivery windows, and delivery updates.
Crunch Courier, Toronto/GTA
Same-day delivery company with instant pricing and local courier positioning.
Yalla Courier, UAE
Courier service with WhatsApp-facing customer contact, which may signal a more manual customer-communication workflow.
I would not pitch generic SaaS. I’d test a dispatch-cleanup message:
“Hi [Name], I’m looking at local courier teams that handle same-day deliveries and customer status updates. Quick question: when a customer asks ‘where is my parcel?’ or a driver needs an update, where does your dispatcher check first?
Lumigo helps courier teams manage dispatching, drivers, delivery tracking, customer communication, and pricing from one place. If useful, I can show how it would handle one day of your deliveries in 20 minutes.”
If 2-3 of these profiles say the same pain exists, build 30 more like them. If they ignore it, the wedge is either still too broad or these companies are already too digitized..
The brutal truth is that this probably is not a “which channel works?” problem yet.
If conversations are happening but not turning into demos or paid customers, the leak is likely in the buyer segment, pain framing, or demo path.
Logistics companies usually do not buy “operations software.” They buy fewer missed deliveries, less dispatcher chaos, better driver visibility, and fewer customer follow-up headaches.
So the first test should not be broad outreach across every logistics company. It should be one narrow operator type where the pain is already expensive enough to care now.
I’d be careful not to optimize channels before tightening that.
Happy to put a sharper version in writing if useful. The useful part would be mapping the first buyer segment, demo angle, outreach message, and a practical path to the first 5 customers.
Appreciate your feedback @aryan_sinh
I am not yet to the demo level since current struggle is to generate the leads and book for the demo.
I have worked with few small courier companies and app I build covers solution that well mentioned by you above.
I would really appreciate your inputs for practical path to first 5 customers
That makes sense.
If you already worked with a few small courier companies, then the useful next step is not more channel guessing. It is turning that experience into one very narrow first-customer path.
The risk is that you keep trying to “generate leads” broadly and still do not know which operator type actually cares enough to book a demo.
Drop your email and I’ll send over a tighter version. The useful part is mapping the first courier segment, the pain angle, and the demo-booking path without turning this thread into a full sales plan.
That's a solid goal. Getting that first handful of users for direct feedback is usually the most effective way to see if your product actually solves the pain points you think it does.
algor.tago@gmail.com! looking forward to hearing from you
vishal
Just sent you a note.
Kept it focused on the first courier segment, the pain angle, and the shortest path to booking real demos.
My Aim is to find atleast 5 customers to onboard and collect solid feedback to advance the product development. I do see huge opportunity in the market for logistic and transport based on the growth of the industry.
Focusing on a narrow path makes a lot of sense. Trying to cast a wide net early on often just makes it harder to figure out who really needs the solution and why they would sign up for a demo.