Built a tool to automate my dev marketing. No real traction yet. What am I missing?
Hey everyone.
I am building PushToPost (https://pushtopost.com). It turns GitHub pushes into platform-native social posts and SEO-friendly changelogs automatically.
I built it because I hated staring at a blank screen trying to figure out how to tweet about a small bug fix or feature.
I shared it on Reddit a month ago and it flopped. When I read my own post back, I realized exactly why: the output sounded like a generic AI marketing pitch.
So I spent the last month fixing the core engine. I killed the generic "Excited to announce" openers, explicitly blocked those obvious em dashes, and added a scoring system so it doesn't post about every tiny typo fix.
It runs perfectly for my own repos right now. But I am struggling to get early users.
Would love some honest feedback from other founders:
Is auto-generated dev marketing a bad category, or is my messaging just off?
Is a 3-day trial without a credit card enough to test it?
What would make you actually try it instead of closing the tab?
I also wrote a technical breakdown on how the webhook and scoring system works if anyone is interested in the backend: https://dev.to/pushtopostdev/how-i-automated-my-changelog-and-social-media-posts-with-a-single-git-push-293o
Appreciate any thoughts.
I don’t think dev marketing is a bad category. I think the current framing makes it sound smaller than the real problem.
The real pain is not “turn GitHub pushes into posts.” It is that technical founders ship meaningful progress, but the market never sees it because translating product work into clear public momentum is annoying and inconsistent.
That is a much stronger angle than automated posts.
The naming is worth pressure-testing too. PushToPost is clear, but it frames the product as a push-to-social utility. If this grows into changelogs, launch updates, founder marketing, SEO pages, release history, and repo-based distribution, the name may box it into a narrow automation feature before users understand the bigger workflow.
Xevoa .com would fit the broader direction better: a clean dev/workflow automation brand that can carry product updates, release intelligence, and technical marketing without sounding like another AI posting bot.
Since you are already seeing that generic AI marketing language kills trust, the brand has to work harder in your favor. The product should feel like it helps founders communicate real shipping momentum, not just auto-generate content from commits.