I spent the last few weeks building AdSpyFree, a free tool for browsing competitor ads without paying $100+ a month for the big spy tools. It works, it's deployed, I've shown it to maybe five people. Revenue so far is zero dollars and I'm not even mad about it, I just genuinely don't know what the next move is.
I keep reading launch posts here where someone goes from zero to their first hundred users and it always sounds obvious in hindsight. Post in communities, do cold outreach, SEO, whatever. But when I sit down to actually do it, everything feels either spammy or like shouting into a void.
So I'm asking the people who've been through this. What actually got you your first real users, not signups from friends but strangers who came back? And if you look at what I made and think the idea itself is the problem, say so. I'd rather hear that now than after three more months of polishing.
Anyway, if you want to poke at it and tell me what's broken or pointless, it's here: https://adspy-tool.vercel.app?utm_source=indiehackers&utm_medium=organic&utm_campaign=adspyfree_202607
$0 with a live ad spy tool is usually a discovery problem, not a build problem — people who need ad intel rarely search your category name; they vent in threads about “Meta ads not converting / what are competitors running.”
Are you hunting Reddit / niche forums for that language yet, or mostly launch channels?
I built a scored thread digest for that hunt (discovery only). Happy to map a 10-min sample for an ad spy ICP — or if you skip calls, send one-liner + 3–5 subs + pain phrases and I’ll run a small feed.
The hardest part may not be distribution yet. I'd first validate what makes someone switch from their current way of researching ads. If the replacement behavior isn't clear, adding more traffic usually just creates more people who don't convert.