Built an AI-powered lead base activation tool - 3,000+ actions completed, looking for feedback from fellow builders
Hey Indie Hackers community!
I've been building a tool called Multify for the past few months and I'd love to get honest feedback from fellow builders who understand the challenges of shipping a product solo.
What Multify does:
It takes your existing CRM or contact list, uses AI to map public context around every company and contact, and turns that context into personalized outreach sequences your team can actually send. It handles follow-ups and replies from a single system.
The problem I'm solving:
Most sales teams have a contact list sitting dead in their CRM. Multify reactivates that lead base with AI-driven personalization at scale.
Traction so far:
- 3,000+ commercial actions completed through AI agents
- Currently have 9 users on the platform
- Built solo as a full-stack developer
Tech stack:
- Frontend: React, TypeScript, Next.js, Vite, Framer Motion, GSAP, Shadcn/ui
- Backend: Python with Agno framework, Node.js, OpenRouter API, Firecrawl
- Infra: Docker, Digital Ocean, RabbitMQ
The hardest parts of building this:
- Cold start problem - getting the first users was infinitely harder than building the product
- AI quality - making sure the personalization feels genuinely human, not generic (took dozens of iterations on the prompts)
- Deliverability - ensuring outreach emails don't land in spam
- Convincing people to try something new when they already have a workflow
What I'd love feedback on:
- Is "lead base activation" clear positioning or too jargon-heavy?
- The pricing model - free preview tier + $29/mo AI Core plan. Does this make sense?
- Would this actually fit into your sales workflow?
- Any suggestions on getting more initial traction?
If you want to check it out, there's a free preview at multifyco.com - no credit card needed.
Happy to answer any questions about the build, the tech, or the business side. Always happy to connect with other builders!
- Jonh Alex
I know getting those first users can be brutal, it's such a common challenge. I happen to know a few solo SaaS founders who could probably give you some great feedback on your questions.
You’ve built something useful.
“Multify” is the thing slowing it down.
The product solves a real sales problem, but the name sounds broad enough to be anything — agency tool, automation layer, internal ops product, even finance.
That makes the positioning work harder than it should.
For a system built around outbound execution, enrichment, sequencing, and reactivation, the product needs a name that feels sharper and more proprietary on first read.
Exirra.com would frame this much better.
It sounds like a real outbound platform, not a flexible placeholder — tighter, more software-native, and easier to trust in a category where everyone already sounds interchangeable.
That matters more once you're selling the system, not just the automation.