Built an Instagram auto upload bot for creators — no subscription, just works

Hey Indie Hackers 👋

I recently launched a second automation tool — this time for Instagram.

Just like TikTok, many creators and solopreneurs told me how frustrating it is to manually upload content every day, especially from desktop. There are tools out there, but most:

• Are too expensive (monthly fees)

• Require complicated setups

• Or simply don’t work for automating uploads

So I built the Instagram Auto Upload Bot — a simple, Python-based solution that automates the upload process.

⚙️ What it does:

• Logs into Instagram automatically

• Uploads photos or videos with captions

• Works from desktop (no API or third-party tool needed)

• One-time setup — no subscriptions, no log monitoring

💡 Why I built it:

• To help creators batch post content and save time

• For small business owners who post manually every day

• Because even “Meta Business Suite” doesn’t cover everything creators need

💰 Business Model:

Selling it as a one-time purchase on Gumroad
👉 https://muhfizh.gumroad.com/l/Bot_upload_Instagram

🛠 Tech Stack:

• Python

• Selenium

• Desktop environment (Windows)

🙏 I'd love your thoughts on:

• The landing page clarity and pricing

• Whether this is a problem worth solving for more creators

• Features I should add next (multi-account? schedule post time?)

Also open to feedback on how to better market or bundle this with my TikTok version.

Thanks for reading — happy to share more about how I built it!