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19 Comments

Built and launched my SAAS MVP in 2 weeks (story)

Hey fellow Indiehackers,

I wanted to tell my story of how I spent the past 2 weeks building and launching a MVP SAAS product.

I've had a goal to build a SAAS product for a very long time. I've spent 2-3 years thinking about it, coming up with ideas, over-analysing and reading about other peoples successes, thinking to myself "one day I'll do that".

Two weeks ago, I realised that if I was ever going to make this dream happen, I ironically needed to stop dreaming and start doing! Enough messing around, it was go time. It was a Friday and I said to myself, this weekend I am going to build and launch a SAAS product.

Well, come Sunday I had made a lot of progress but I had a little way still to go. The product I was building was essentially 3 different pieces as it includes a WordPress plugin, membership website and backend service worker. I was still fired up to get the product finished though.

In the past, it's usually at this point that I'd give up and I knew it. It would be a convenient time to use my 3 kids or full time work as an excuse to not continue. But I pushed through and constantly reminded myself of the end goal.

The next week and a bit after the initial build weekend was hard. I worked a number of late nights and had to try balance family life, work and finishing the product.

I'm proud to say that yesterday I launched Watchtower. It's not perfect and there are a few kinks but it's live and people are signing up.

To throw a cherry on top, I got my first paying customer!

My hope is that if you're reading this and are in the same position as I was 2 weeks ago, that you find motivation in this and build your product. And so my question to you is this, what are you building and launching this coming weekend?

on May 18, 2020
  1. 2

    That's awesome. Congrats on pushing thru!

    What do you plan to do to find customers?

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      Thanks! Right now, I'm focused on adding new features while doing some content marketing. Slow organic growth over time :) I might invest some more time in to ads once the product is more mature. Will also look to partner with websites in the WordPress space with articles and promotions.

      1. 1

        Just on a whim, I found a list of "100k Wordpress Sites" that this company analyzed for security purposes (https://hackertarget.com/100k-top-wordpress-powered-sites/) but they also provide a downloadable CSV (https://hackertarget.com/download/wp100k-jun19.csv.gz).

        I'm not sure what percentage of those have a catch-all email address, but you might just randomly target info@ and spam them lol. It'd be less than $4 using Amazon's SES (https://aws.amazon.com/ses/pricing/). I'm sure there'll be a lot of bounces, and you might get tagged as spam, so the suggestion I've heard is to use a different account and potentially even domain (like getwatchtower.com instead) so that your regular transactional emails aren't auto-deleted in the future.

        Rather than a "Would you like to use this uptime tool?", maybe you could pre-add those sites to your uptime list (just for a couple weeks or until you get a response?) and send an email that's like "We're monitoring your site's uptime for free -- add our Wordpress plugin to see the results inside your app".

        Really excited for you!

        1. 1

          That's an interesting idea! Never thought about cold emailing WordPress site owners. Would be an interesting way to connect with potential customers. I suppose I could even create a bot to visit WP sites and fetch contact details where available.

          Have you done this before? I'm curious as to the success rate vs people getting angry for unsolicited emails.

          1. 2

            I've not done it before. Now that I think about it, there might already be a service or a tool or a database that you can use...

            Being the technology contact for a small business, I get soooooooo much email saying "Hey here's a tool wanna buy it do you have time for a chat in the next 15 minutes please respond" and I usually just ignore or report as spam. But that's because what they're selling isn't interesting. Honestly, if I were the tech person on a Wordpress site and I got an email saying "Is this the right email for us to let you know when your website goes down?", I'd probably pay more attention. But the worst-case scenario is a "no", right? And, so what?

            Maybe someone else on here has a different experience or perspective, though. Bueller?

            EDIT:

            I lied. I just realized I've done cold emails before, but it's usually less than a hundred and from a targeted set of potential customers -- not from a list of 100k sites (that may already have been targeted by people using the same list).

            But in my experience, I usually never get a reply, but if I do, it's positive. I've never gotten a negative reply. And even if I did, I wouldn't take it personally =)

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              This comment was deleted 6 years ago

  2. 2

    Lucky man! Congratulations! You should listen more to your users than to me, but here are some of my ideas for extra features, just in case you missed some of them: audit robots.txt, ssl certificates and their expiry date, http response code and response time from different continents, check valid html code, maybe look for expected keywords inside the response... Good luck!

    1. 1

      Wow, incredible feedback and ideas! I hadn't thought of a number of those. Thank you so much! I'll build them in to future versions.

  3. 2

    Inspiring!

  4. 2

    Congrats! Nice idea to use Wordpress as a quick way to bootstrap the project.

    Are you thinking in moving away from Wordpress in the future?

    1. 2

      Thanks!

      Yep, eventually. The service is built completely independently of WordPress, I'm just using WordPress as a launch pad. I've integrated the service in to the WordPress dashboard using a plugin, but there is no reason that dashboard couldn't live directly on the Watchtower website.

      My next goal is to start tracking and reporting on performance metrics.

  5. 2

    Congrats! Landing page looks great! I forwarded the link to an old colleague who just called me this past Friday asking me about monitoring for their Wordpress sight!

    1. 1

      Thanks a lot!

  6. 2

    Kudos! Inspiring story :)

  7. 2

    Congratulations, I think is amazing that you were able to ship the product in 2 weeks. It does look great and is useful. How are you promoting it?

    1. 1

      Thanks!

      Right now it's in the WordPress plugin directory and I've just setup a reddit ad as well. My plan is to work on content marketing and I'm going to test some ads on other social networks like Facebook and Twitter.

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    This comment was deleted 6 years ago

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      Thanks for the good feedback!

      Yea, there is a lot of optimisation that still needs to be done. My focus was to get the product out there first and then optimise it over time. I'll be updating copy and optimising for SEO in the coming weeks. Right now I've got a sluggish server that needs to be dealt with :)

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        Oh and the first customer was essentially a "pre-sale". Someone who was interested in the product before it was built.

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          This comment was deleted 6 years ago