Built Horog after burning a year on a $1.80/h side project

For a year I was sure my iOS side project was "almost profitable" because MRR was slowly growing. Then I calculated $/hour. $1.80/h. 1/40 of my day-job rate.

Killed the project the same week.

The pain wasn't not knowing — it was the math being impossible to do casually. Revenue lived in 5 dashboards (App Store, Stripe, LemonSqueezy, etc). Time lived in my head. The division existed nowhere.

Built Horog to fix that. 8 integrations connect revenue and time → auto-calculated $/hour per project. Plus a Monday morning AI email with top project, sliding rate, next action.

Beta is open through September. First 100 get Pro free for 3 months. No card required.

→ horog.app/beta?utm_source=indiehackers&utm_medium=milestone&utm_campaign=launch

This is launch day. 0 signups so far — would love any feedback on what makes you bounce vs sign up. DM or comment open.