Built product I don’t know what to do with.

I built a content marketplace a few years back. Request an article. Writer claims and submits it. You approve it and send it to your WordPress site with our plugin.

But over the years it’s become more of a tool that supports an agency we built on top of the tech than a standalone and growing self-serve product.

Granted, we haven’t put much behind marketing the self-serve product - and I think that’s derived from not really being passionate about that concept anymore.

I’ve since started additional projects that have more promise so my time and development hours are going to those projects instead.

Now I have a fully built product that could be useful but it’s not serving a fully realized purpose and I’m not sure what to do.

Pivot the project? If so, how do you figure where to pivot to?

Double down on the initial vision and continue development and marketing on it?

Look for strategic partners or acquirers?

Has anybody gone through something similar? I know every instance is unique and it can easily be a “this is something you personally need to decide” type of response here - but any guidance would be very helpful.

Cheers!