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Burn it to the ground - LP Feedback Needed

So after almost 10 years of doing agency work for other clients I finally decided to start building my own SaaS product earlier this year. I did 0 research and just started building the ideal tool for my business. I realized that this was not the best way to go about things but... I'm finally getting the ship back on track. I'm starting to reach out to professional SEO's (our tool helps automate the SEO process by combining Google Data from Adwords/Search Console with AI) and I'm running some paid traffic to a landing page for my product. I have a TON of experience with SEO - but not as much with paid traffic/landing pages. I set this up using ClickFunnels in an afternoon and once I hit some higher thresholds I'm going to start A/B testing and creating a new video showing all the updated features (the video currently is a bit dated now). Anyways - enough ranting.. This LP currently get's about a 12% conversion rate from the FB ads I'm running, I did a post on Reddit and got a few more from there as well... Any suggestions would be highly appreciated!!

https://www.getpostcheetah.com/early-access

PS - I recently discovered Indie Hackers and my mind is blown, I'm determined to make this SaaS product a success and this community really inspires me to do just that.

Cheers,
Mark

posted to Icon for group Landing Page Feedback
Landing Page Feedback
on April 30, 2023
  1. 1

    Hey Mark,

    Congrats on venturing into the indiehacker world. Landing pages can be hard so kudos to you on putting this together. Here's my general feedback, in no particular order:

    • Overall, the general design reminds of an ad. The layout, info density, different text sizes, colors, and complete form above the fold makes for a heavy, attention-seeking first impression. On its face, your landing page doesn't have much, but it feels like a lot. My recommendation is to take more space. Be more deliberate with your message and dedicate individual sections to specific points.
    • Bolding only part of a sentence isn't great. It creates a cheap effect and impedes readability, especially if you're reverting back and forth in the same sentence. Subjective opinion, but sentence case reads a lot more natural than title case.
    • Your video is 12 minutes; it's long. Can you make it 4min?
    • The text under your video looks like a disclaimer, but it's not. It's a testimonial, and you should present it as such. Also, who's talking?
    • You have two competing/somewhat complimentary messages at the top: your H1 and the section above "Join the AI revolution...". I suggest combining and overall simplifying that message.
    • The form: You're setting up an unnecessarily high barrier to entry here (full name, business email, role and phone number). Even my doctor doesn't require that many details. What info do you need at this point? Why is it restricted to business emails? Ask for just an email. That's it.
    • In the last section, you ask me to read and interpret the results. You're assuming literacy in GA and assuming users see what you see. Just tell me. What's the multiplier? Easier to spell everything out and show proof than to show proof and expect people to interpret the claim.
    1. 1

      Just a quick follow up - I implemented most of these changes and conversion rate has already gone 2-3x on the latest ad buy, thank you so much again for your help!

      1. 1

        That's awesone, appreciate the update!

    2. 1

      Wow - thank you so much for the detailed and thoughtful feedback! I immediately resonated with pretty much everything you said and I'm going to start working on touching this up ASAP. Shortening the video will probably be the longest part of this as my video editing skills are below par and my budget for this is well non existent currently but I'm going to re-record and try and make this as clean and tight as possible (shooting for 4 min or less as you noted). Also that is me talking in the video :)

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