Background
I’m a 30-year-old founder & CEO of an e-commerce business with 25 employees, operating 3 e-commerce brands, selling >$7m per year in the US, Canada and Australia. All of my employees are sitting at an office in Eastern Europe.
Before this, I was a banker at a Swiss bank for three years, and before that I studied business & finance for my bachelor's and master's degrees.
In 2020, while working at the bank, I launched my first $1m/year revenue brand from my bedroom by hiring designers/developers/marketers on Upwork with a $20k investment.
Then in 2021 I used the profits from that first business to hire 15 full-time employees and launched a $5m/year revenue beauty brand.
That brings me to my current state as the founder of those three brands.
Business Idea
I’d like to offer in-person E-Commerce Entrepreneurship Seminars where I teach entrepreneurs with access to capital exactly how to start & operate profitable e-commerce businesses as I've done for the last three years.
This would not be a course where I teach participants how to use email marketing tools, which buttons to click on Meta Ads, and how to set up a TikTok account.
This would be a course for entrepreneurs with access to $50k-$200k capital that want to invest in either hiring freelancers & agencies to start a smaller $1m/year brand, or hire a full team and launch a mid-size $5m/year brand.
It would be about product selection, manufacturing, logistics, branding, value proposition, hiring & structuring the right team, digital marketing, customer retention, e-commerce business analysis and more.
The Seminar
I want the Seminar to take place at a 5-star luxury resort over a 4-day period. The idea is to make it extremely immersive, detailed & value-rich with the exact content & tools required to start a successful e-commerce business.
There would be 12 modules, each 2.5 hours long, a total of 30 hours of content.
We would go through a case study for both the $1m/year business built from my bedroom with my laptop, as well as the $5m/year business built with 15 employees in Eastern Europe.
The Participants
I'm thinking 10-12 participants. This will allow for more of a personal experience, where I can really get to know each participant, answer individual questions, and help on a more personalized basis.
The 4-day luxury hotel stay is important. These are people that are going to invest 50k-$200k in their business. It has to be an experience, not only in terms of the content but also the environment & aura that is present.
Between the 12 modules over 4 days, there will be breakfasts, lunches, coffee breaks and dinners, all together with the participants. They will ask questions about the modules, discuss product ideas, network with like-minded individuals and genuinely have a good time, just as they would if they had gone to this resort for 4 days as a vacation rather than a Seminar.
The Price
$4,900 per participant. That's for Seminars in Eastern European countries.
I think the price makes sense. For someone to participate they must have access to $50k-$200k startup capital. $4,900 is just one of the startup costs that will save hundreds of hours of research & costly mistakes. They would have had to pay $2,000 just to go to this resort on vacation instead of a Seminar.
All hotel costs would be included in the attendance fee, including breakfasts, lunches, dinners, and the 3 nights at the hotel. It will cost me about $2,000 per participant to run this Seminar.
Your Thoughts
All other comments, suggestions and ideas are welcome.