Business lesson from 10 million subscriber youtube channel by Mrwhosetheboss

If anyone of you ever started a youtube channel, sooner or latter you will realize that youtube channel is not just making video it is a business. How you create your video, which group of customer to attract, analyzing data on what working and what not working. All these are very similar to building a business, and every famous youtuber are actually good businessman.

So here I want to share one lesson that I learned from listening to Mrwhosetheboss, who have 10 Million subscriber on youtube. One things that big youtuber, including Mr Beast always do is working backward.

They understand video the only thing that will make people click the video is title and thumbnail. Therefore these youtubers always work backward. Design title and thumbnail first and then make content that fit the title and thumbnail. The reason for this is so what ever the thumbnail and title promises is delivered, so it wont be a click bait and this will for sure increase retention of the video.

So what if we apply the same thing to normal business. Instead of finding good item to sell or solve problem, we find out what item can make people come, share and talk about first and then make the product. Similar to what Oliver Brocato, the founder of Sex Chocolates Tabs have done.

What do you guys think about this ?