Businesses don't need more tools. They need someone to tell them which one to use.

I've noticed something building for clients over the past year.
The question used to be "should we build a website or an app?"
Now it's "should we even build anything?"
There's a new AI tool every week. Automation, no-code, custom dev, workflow builders — the options are endless. And that's actually the problem. Businesses aren't short on tools anymore. They're short on someone who can tell them which tool actually fits their problem.
Most of the time, when a business says they want "software," what they actually mean is:

save time
cut down manual work
get more customers
grow without adding more complexity

The tech is just the delivery mechanism. Nobody cares if it's React, Bubble, Zapier, or a custom AI workflow. They care if it solves the problem and doesn't cost them a fortune.
So I stopped leading with "what should we build" and started leading with "what's actually broken." Sometimes the answer is no-code. Sometimes it's a $20/mo tool stack. Sometimes it genuinely needs custom development. The point is picking based on the problem, not based on what I personally like coding in.
I think this is going to matter more as AI makes building things faster and cheaper. When anyone can spin up an MVP in a weekend, the bottleneck stops being "who can code this" and becomes "who actually knows what to build and why."
Curious if other builders here are seeing the same thing with clients — are people asking you to build less and advise more?