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14 Comments

Buying sales leads?

Hi Hackers,

is there anybody who is buying/was bought sales leads to share experience about where did you buy, price per lead, what info did you get, was it useful, etc.?
Looking to learn more about it.

  1. 2

    I can definitely see why some people buy leads.

    However, personally, I don't agree with buying leads.

    Here's why sourcing your own leads is a good idea:

    1. You develop an sharp eye for your target customer
    This means as time goes you get better and better at identifying and serving your niche. And this leads to better efficiency as time goes. It also becomes easier to delegate these skills as you've developed out your own proprietary workflows and processes.

    2. When you buy leads, you're buying the same leads as everyone else.
    This means there's no real serendipity or magnetism involved in the lead; its just a blanket lead that dozens (if not hundreds) of other people are getting. Not ideal.

    As I said, I can see why people do it, but personally, I'm not into it.

  2. 2

    I've seen many different variations of this tactic. Personally, I would not advise to actually buy 'existing' leads from vendors, since these are typically either cold, old, or distributed to multiple companies at the same time.

    A much better tactic would be to partner up with a content distribution platform within your target audience & agree to co-promote a content piece that you created (whitepaper, e-book, webinar, etc..) and pay them a fixed fee per lead they generate. This way you're actually sure the leads are new & you know where they came from.

    1. 1

      Thanks for answering. Yea, I talked to few people in sales and they told me that the most leads they were buying were old and outdated, so you other tactics you mention will work much better.

  3. 2

    I used to create leads for clients. Getting data from producthunt, twitter, finding emails from hunter and scraping trendy startups from directories.

    1. 1

      Thank you for answer. So, you provide them company name, email, phone? If not secret what is some average price per led that you were charging (you can DM me on [email protected] if you don't want to be public). Thanks

      1. 2

        Well I don't charge per leads but rather the complexity of the task. I am a developer with scraping experience and most lead generation involves scraping.

        Generally client comes to me with what they need, how they want it to be automated and I quote a price for the task plus other resources like server, proxies, premium account of tools like hunter, etc.

  4. 1

    What do you need leads for?

  5. 1

    Buying leads is problematic for all sorts of reasons, but to name two, price per lead and privacy concerns. I go through most of the concerns around that + scraping leads in my latest post on ScrapeDiary https://blog.scrapediary.com/is-web-scraping-legal/

    That being said, I would definitely lean towards scraping leads from public sources rather than buying in, happy to help with that if you need

    1. 1

      Thanks for answers. Thing is that I'm looking to sell leads, now the only problem is the pricing.

  6. 1

    for what kind of product? I don't agree with @svennemans, leads don't have to be cold, you can buy live leads/live transfers.

    1. 1

      Looking to sell leads, and now exploring the pricing, so wanted to see if anybody had experience.

      1. 1

        in which verticals?

  7. 1

    Depends what are you using them for, for what type of product, what price, B2B?, B2C?

    If you are using them for cold email campaigns for example then buying some to try the experiment is acceptable. But in general, try to avoid buying, rather find your own ways of sustainable lead prospecting and successful conversion into opportunities / paying customers.

    In case you are looking for emails and you need to generate high volume of them for cold email campaigns then sign-up for https://prospectrole.com

  8. 1

    What are you selling? Let's chat on Twitter

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