4
4 Comments

How do I know if I should put ads on my web app?

How do I know if I should put ads on my web app? Very general question, I know, but what considerations should be taken?

on May 1, 2019
  1. 1

    Can it be done in a way that doesn't interfere with the user experience?

    Would you be concerned about potential competitors being advertised to your users?

    Do you charge for your product or have a freemium model? If yes, only show ads on the free side and offer ad removal as another incentive.

  2. 1

    You can display sponsors' website using usehighlight.com.

  3. 1

    How well can you monetize from these ads? That depends on how much traffic you get, how much you get paid on a CPM/CPC/etc basis, etc.

    How do ads affect your product? It's possible they'll significantly decrease usage because your target market hates them, or that they'll take your precious time away from much-needed product development if you end up doing ad sales. Of course, it's also possible that you can integrate ads in such away that users don't mind, and that is exactly in line with the work you do. For example, I did sponsored interviews in the early days of Indie Hackers.

  4. 1

    If you can integrate Ads as an integral part of your web app UI without compromising user experience and don't show too many ads, you can try it.