Technical founders aren't usually great at sales, especially if selling B2B software.
Technical founders aren't usually great at sales, especially if selling B2B software. When struggling to get those first paying customers, I wonder how many founders conclude that they haven't found product/market fit yet when really, they're just terrible at doing sales. 🤔
Easily >60%
But it's not just technical founders, it's all founders who haven't done early stage sales before...
I get it though - it's so hard to get into the mindset that talking to 100 leads and closing 2-3 deals is a success - especially when it feels intuitively like anything but!