I'm working on a checklist for **making landing pages that convert**.

Thanks, made a mistake in the URL - fixed!

Thanks Gabriel - good idea! I'll look into it :)

Thanks Amy - I'm actually swinging more towards The Landing Page Checklist as a title anyway.

SEO isn't my area of expertise though and this is more just a place for me to direct people to when they ask generic "what do you think of my landing page?" questions.

A lot of "the fold" research — and "users don't scroll" in general — has been debunked over time. It's definitely highly dependent on who the users are, what's in the content, etc.

I'd love to see any data/research you have on that. There have been situations where I've seen "my" approach work really well. Others where a more long-form "pain-dream-fix" approach is best.

Having read some of your stuff in the past (and just checked out the workshop page you mentioned), it's obvious that the latter approach works really well for you/your products and customer base.

One thing I've noticed is that it depends heavily on the severity of the pain you are solving for the customer, and what content brings the customer to the page in the first place (how problem/product aware they are). I imagine your long-form approach outperforms a more traditional approach when the visitor doesn't know much about the problem at all.

As I mentioned, the checklist is a work in progress and I'll think about how I can build some of your points into it over the next days and weeks.