As an engineer and designer, I'm always wary of over-engineering or over-designing the products I work on. In the spectrum between "complete hack" and "astronaut architecture" there is a sweet spot of engineering and design that is "just enough" to get the job done. After working on enough products hands-on, you start to learn the tell-tale signs that you're getting close to either end of the spectrum.
On my current project, I'm trying to solo-boostrap my product and in the process, I'm learning a lot about marketing plans, strategy, and techniques.
But I'm still learning! One thing that I worry about is that I don't yet have a good intuition for what makes a "good enough" marketing plan/strategy. I'm concerned I might be either spending too much time on the wrong things or not enough time on others.
For those of you that spend a lot of time in the trenches doing marketing work: Is it possible to "hack" or "over-plan" marketing? If so, what are the tell-tale signs that you're over-doing it?