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Can a WordPress plugin boost user acquisition?

"WordPress runs every third website on the planet". I've never checked this stat but I know there are a huge number of WordPress installations out there.

So I've been wondering whether having a plugin may be a good way of acquiring new users. My thinking goes like this:

  1. I assume that there are 10s of thousands of searches for plugins every day
  2. I assume that it's not too hard to rank for a search in the WordPress Plugin Directory
  3. I know that a light-weight plugin is relatively easy to code
  4. Why not try an experiment to find out?

That's what I've done. I've created a plugin and will submit it for inclusion in the Plugin Directory.

Once I have some results I will share them here.

on March 10, 2022
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    Congrats! One thing that has always bothered me about the plugin directory is that there is no "Newest Plugins" search option.

  2. 1

    Good luck. I've built a few of these and they perform very well from an SEO and acquisition perspective.