TLDR: I built a product on top of Stripe, but Stripe is launching similar features. Can my product still add value as a layer on top of Stripe?
I started Checkout Page (https://checkoutpage.co) last year as a layer that works on top of Stripe. Back then, you could only use Stripe by writing server code. That's where Checkout Page came in – I'd make it possible for people to use Stripe without code.
Fast forward about a year, I've grown the product to generate some revenue and have a handful of monthly subscribers.
Now Stripe has been working on their new Checkout (https://stripe.com/docs/payments/checkout) and I feel like the value Checkout Page delivers decreases, relative to Stripe.
For the end customer, I'm happy that Stripe is delivering these functionalities. Where they previously made it really easy to integrate payments and billing into software, now anyone can take payments. That's a huge step forward.
I'm wondering if anyone has been in a similar situation, where they piggyback on a fast growing company, but are ultimately pushed away because they were too late, too small or didn't add enough value? I've been trying to stay positive and find the areas that Checkout Page can differentiate in, but it's difficult.