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Can subtitles on an Instagram story or video increase your audience interaction?

Hi, guys, I did notice that often I am checking Instagram content without sound. At the same time, I have a small blog on Instagram. I am curious are subtitles in a video are able to increase your audience interaction or not? What is your opinion, or maybe someone can share an experience of such kind of integration?

on May 19, 2020
  1. 2

    Im the same and would never play the sound on a video on social media, so I def think that subtitles help get the message through. I know that you easily can create videos with subtitles on veed.io if you want to give it a try :)

  2. 2

    Yes.
    30% of consumers actually watch videos on mute; for reasons like having a baby sleeping around, not having headphones, etc.

    Subtitles also help with clarity of the content. So it's a yes for me