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4 Comments

Can you describe what this product does?

The landing page: trainersjoy.com

Questions:

  • what does the product do?
  • who is it for?
  • how/where can you sign up for it?
  • what is missing on the landing page?
  • what would be a good pricing model?

I'd love to get feedback from you!

on July 30, 2020
  1. 1

    Hi @Mattes3, pretty good work on the landing page!

    Before going through the questions,

    the video is nearly 6 minutes long, unless you're certain your target customer will watch all 6 minutes I'd make it shorter, most people do not have this sort of attention span for products they do not know yet.

    What does the product do? It helps people design and manage training programs
    Who is it for? Teachers, or individuals giving training programs at companies
    How, where can I sign up for it? Now
    What is missing on the page? Testimonials
    What would be a good pricing model? I can't tell, I'm not in the target audience.

    The timeline that goes from problem to solution is pretty neat; however the sentences are quite long and there are a lot of words that most people would not get at first glance, including me. "digital glue", "method-in-a-box" etc...

    I hope this helps!

    1. 1

      Hi boristane,

      thank you very much for your feedback! Good points for me to start iterating and improving, thank you!

      About the sign-up question: I wanted to find out whether you noticed how to sign up for the service. Did you find anything that would you allow to do so? If not, I have to make it more prominent on the page.

      Best...
      Matthias

      1. 1

        I had to click on login in order to be able to sign up. You could add a sign up button in the navbar and a Sign Up button / CTA in the main page too :).

        1. 1

          OK, thanks. So, it can be found but it won't. :-)

          Good time to add some CTA.

          Thank you, boristane.