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6 Comments

Can you give me feedback on my welcome email ? To increase my answer rate !

I send an email for every new subscriber of my service, but i dont get any answer. Is there anything wrong with my email ?

Subject : Thank you XXX !
Email:

Hello XXX,

It's Thibault from pentos.co,

Thank you for subscribing on pentos.co.

I have just released pentos.co and I'm trying to make pentos.co better each day.

If you have any questions, or any features you would love to see on pentos.co please let me know,

I'll be happy to hear from you.

Thibault

From Paris with ❤

on September 17, 2019
  1. 4

    If the goal is to get an answer, you should ask a question.
    Try something around this :

    ___
    Subject: Tiktok analytics

    Hello XXX,

    I noticed you registered on Pentos.
    Do you need any help to get started with Tiktok analytics?

    Thibault
    ___

    Romain, from Paris too :)

    1. 2

      👍

      • It's shorter
      • There's a single call to action. "Do you need any help..." VS "If you have any questions OR features you would love to see..."
      • Includes a question mark.

      Depending on how important getting subscriber responses are to you... You may consider using a service like FullContact or ClearBit to enrich contacts (based on email address) and make the welcome emails more personal.

      You'd want to do this without getting too creepy. Including just enough detail/personalization to show that you put effort into the message and it came from a real person. Maybe a comment or compliment on the work of the agency/company that wants Tiktok analytics. I think reciprocity will kick in at this point.

      This approach involves more work on your part but that's also why it might work better. Subscribers will notice the effort and reciprocate.

      This has to be weighed against your other priorities.

    2. 1

      This is a vast simplification that should drive a lot more replies than you have now (0)

      A few points from myself:

      • If the service is really a bit difficult to use, mention this in the email copy. Express that it's OK to ask questions and other people are asking questions too.
      • The timing matters also. Do not expect that the user has any questions the same minute as he registered to your service. Maybe wait 15-60min before sending a welcome email.
      • If you have faq/help sections, include it into the email copy. Some users will never reply, but it doesn't mean they don't need help. Add this at the bottom of the email: "P.S. You can find some commonly asked questions here". It's proven that the user might skim through the email copy, but will almost always read the P.S. section
  2. 4

    IMHO you put an URL of your website so often, so any mail service will send your letter to junk.

  3. 1

    Subject : Thank you XXX !

    Email:

    Hello XXX,

    It's Thibault from pentos.co,

    Thank you for subscribing!

    I have just released pentos.co and I'm trying to make it better each day.

    If you have any questions, or any features you would love to see please let me know,

    I'll be happy to hear from you.

    Thibault

    From Paris with ❤

  4. 1

    If you mention your company name anymore people are going to blow up.