Can you help with this research? (Small reward below for everyone who votes.)
I am on a personal quest to find out how indie devs and small studios actually handle pricing across countries.
I see four patterns when I talk to other devs: some ship flat USD globally, some let the stores do automatic FX conversion, some go manual country by country (the spreadsheet life), and some use a tool.
Which one is you? (vote)
And if you switched at some point, what made you switch? (comment below)
As a thank you, I'll DM the country-by-country PPP cheat sheet I use for my own 8 apps to anyone who votes. Just leave a "VOTED" in the comments so I can find you. (And I'll share the breakdown when the poll closes.)
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here is the result: https://pricepush.app/blog/app-price-localization-cheat-sheet
This is a smart research post because it doesn’t feel like marketing; it feels like a shared problem. Pricing is one of those quiet pain points most devs “solve” once, but keep revisiting as soon as they try to scale globally.
What stands out is how different the approaches are, but also how none of them are truly satisfying long-term. Flat USD is simple until you realize you’re leaving money on the table in some regions. Automatic FX feels hands-off, but it ignores real purchasing power differences. Manual country pricing works, but it quickly becomes operational debt. And tools… usually solve part of it, not the whole loop.
The real signal here is that there’s no native “correct” system for indie/global SaaS pricing yet. Everyone is improvising based on time, scale, and pain tolerance.
If I were answering the question, I’d be curious less about “which method people use” and more about “at what revenue or user scale did your current approach break.” That’s usually where the real shift happens.
https://pricepush.app/blog/app-price-localization-cheat-sheet