Can you understand what my product does in 5 seconds?

This did creep me out and I closed the page after reading the first headline. Why don't you find a business that's not creepy instead? What I understand is if you ever release your list of customers, that will make a great list of companies nobody should ever work for

It's pretty clear what your product does. The problem might be exactly what it does, though. Speaking for myself, I would never want such a tool to monitor my employees.

I am your exact target customer, I hire overseas programmers all the time... but man, I would never do this to them... That is awful. You did not validate this with employers before developing it obviously, most would have told you it is untenable. I mean, even spying on the urls they visit... only the desperate would accept to work under such conditions, the good ones have ample work and don't have to endure this.

The other factor I would consider is how will a customer that does this to his employees treat me as a vendor... Hmm...

Employee monitoring is a legit service offering - so I would not worry that it is creepy or anything. There are plenty of million dollar SaaS companies in this niche.

Your website seems fine from a communication point of view. Before 'fixing' anything, I would ask you where are these 796 visitors coming from? The source of this traffic matters a great deal.

I will tell you why.

I run a service called CWVIQ that is a free email alert tool for slow-loading websites. At the outset, it seems like this is something every website owner wants - and so anyone with a website clicking through should sign up. But that is not what happens.

I have noticed that when I talk about the tool myself, and people click through from there, the signups are quite low.

However, if someone else is talking about it, and they click through from there, the signup conversion rate is higher.

So that is what I would focus on. Find influential partners who can talk about your tool with their audience. Watch conversions grow at a much higher pace.

I think it's pretty clear, but I am familiar with other tools that do that.

Personally, I am against such software, but I think there's an audience for it, and I guess the 796 visitors weren't exactly the people who were to buy the product.

The landing could definitely be improved, but I think finding your ideal customers and getting them to the landing would be more beneficial.

I did go through your product. I understand why some people commented harshly, I'm a privacy freak and would never ever use this product. But still, customers and their employees who agree to use it are adults and responsible of their actions and the company cultures they build.
As an ex growth hacker, I can't emphasize some details enough about this landing page. Some must to-do list in my humble opinion:

• To lower your bounce rate, consider updating the overall design of the page to make it look more modern and visually appealing. This could involve using more modern fonts, colors, and layout elements. This color scheme is not accessible and not visually pleasing (ex. Green on Blue). Which leads users to not trusting your product in a second.

In some cases this might be less important but since you're selling a product that requires private data access and is responsible for security, this is crucial while branding.

• Emphasizing the privacy and security features of the product. This could include highlighting any certifications or security measures that the product has in place, as well as explaining how the product protects the privacy of employees and freelancers.

• Adding customer testimonials or reviews to the landing page. This can help build trust and credibility with visitors.

• Using social proof, such as the number of customers or users, to add credibility and demonstrate the popularity of the product.

• Avoiding using language or imagery that feels intrusive or overbearing. Remember that the product is intended to help improve productivity, not to "spy on employees". ( Also, stop telling people here that you're into creepy business ffs. )

• Consider A/B testing different versions of the landing page to see which elements and layouts are most effective at converting visitors into customers. Especially test CTA texts.

• Improve the software itself, especially employee daemon. The setup experience looks shady. Definitely wouldn't be trusted by an employer, especially from a western culture.

• AFAIK Asian-Southeast Asian companies are into this kind of measures more, so consider localizing your page to their languages and maybe redesign some parts for their cultures in those versions.

I hope this could be helpful, yeni ürün hayırlı olsun.

I am surprised nobody has told you this yet, but here it goes:

"In the last 30 days, 796 visitors visited my website, but only 3 of them sign up." is not enough info to reach any conclussion AT ALL.

For two main reasons:

• It's not enough traffic, thus your data is not (at all) statistically significant. It can just be random data.

• You are not sharing info related to traffic quality (source, temperature...).
  If that was "cold traffic from tiktok", I would consider that (non statistically significant) data good. If it was warm traffic from a targeted Linkedin campaign, that would be low CR and a sign that something is off in your value prop (though, again, nothing of this is valid if you don't have enough data to discard "randomness").

Regarding your business offering, just don't hear to people saying that is "creepy". Remote working is challenging the way we used to work, and we are still discovering how to better approach it in a way that suits different companies, with different team profiles.

If the alternative to "not be monitored" is going to the office everyday and doing a 2 hours commute, I am pretty sure lots of people would choose the former.

We are not here to criticize one another, but to support the deployment of our ideas.

Hope you the best luck @Faruk_durak

Hm... For me it is clear but the page is too short... I read the page, understand the value, and start scrolling but this is it... No screenshots, no details... And I think it is not finished and leave. What if you will add a few screens to this page?

Yes, 5 seconds was enough to scare the crap out of me.

I'm sure there's a market for these things, but damn...

Is this for monitoring what your employees do in their working time? It seems that the employees will think that the boss doesn't trust them. And it may against their privacy. This is what I thought after viewing the website. Maybe I was getting it wrong.

I think most people don't like the idea itself. Most of us, as well as your visitors could be employees. And we are humans, not robots. I would not want to work at a company where they want to track my work in this detail, so the product itself made me uncomfortable.

I agree with the others, this product makes me sick and goes against everything I stand for. I could never get behind something like this.

Surely you're inadvertently collecting sensitive information? How are you handling this from a data protection standpoint? Are you GDPR compliant? Simply "reassuring people you're not interested in their passwords" is not enough to avoid the world of hurt you're about to endure if somebody makes a complaint.

It sounds like you are having difficulty converting visitors to your website into sign-ups. There could be a number of reasons for this. Some potential issues to consider include:

Your website's sign-up form may be difficult to find or use.
You may not be effectively communicating the value that users will receive by signing up.
There may be technical issues with your website that are preventing users from successfully completing the sign-up process.
To address these issues, you could try the following:

Make sure your sign-up form is prominently displayed on your website and easy to use.
Clearly explain the benefits that users will receive by signing up, such as access to exclusive content or special offers.
Check for and fix any technical issues that may be causing problems for users.
I hope this helps! If you have any further questions or would like more specific recommendations, please don't hesitate to ask.
Visit our website: www.theroofingandgutters.com

What I see at the time page loaded is wordy title and description. Being lazy I'd rather to go back and open another search result to find less text filled product.

Consider i.e. "Increase the productivity of your teams and freelancers with employee monitoring" to "Employee monitor for teams' and freelancers' better productivity". Then A/B test the page.

The other problem is outdated design and graphics.

Your site is still loading since more than a minute. Now it is visible after a page refresh.
clicking on Get Started is again taking ages to load.

It’s pretty clear what it does but you might sell it in a more positive light. I worked at a company that used something like this in house and it was presented as - get credit for what you do and give transparency to your clients. Reading as is it really sounds just like a micromanagement tool - something most ppl try to avoid becoming.

Looks like your product spies on employees. Doesn't sound very good to be honest.

What do you use to track the number of visitors?

I believe you should also offer it to freelancers, so that they feel more confident when closing a contract. Ensuring service transparency.

I think it’s pretty clear what the product does, but understandably for most people it would be perceived very negatively.

• Out of the 796 visitors, how many of these people are actually business owners that are part of your target market?
• Certain terms like “employee monitoring” and “tracking” have very negative connotations. Can you reframe your value proposition to sound less intrusive?

It’s clear in seconds what your service does. But your elevator pitch fails to acknowledge the moral hazard and general discomfort of continuous employee surveillance. I suggest considering a different front page value proposition such as helping identify wasted time and resources, rather than general surveillance. That is basically the same outcome but without the totalitarian angle.

Setting aside what the employee feels...
I think its lacking social proof, a way to validate your claims.

nice post

I understand its for tracking and spying workers. I think the understandability is fine, maybe there is some issue with the value proposition (product) or some issue with the audience targeting (marketing).

I got confused by the CTA, is it free or is it $3?

Putting the business model aside, the product explanation is clear to me.

There's still room for improvement on overall messaging, but with a conversion of 0,4%, it's clear that the VP doesn't resonate with your target audience. Try to brainstorm on different segments, create example user journeys and try more of an outbound marketing approach to testing every group. As you can see in the comments, the product is controversial, so it shouldn't be too hard to activate the community.

What I would suggest is trying the Asian market - I have experience working with companies from there, and they really do care about the time employee spend at "work," not actual results. With remote work widely adapted and matured - Western markets are shifting towards result-oriented work, where it doesn't matter how long someone spends on a computer as long as they bring value to the company.

The message gets delivered, it is clearly explained what the product does. Maybe those 796 visitors are not the right target audience. Try changing the target audience and work a bit on design. There are companies offering similar or same product which validate your idea. https://www.pcmag.com/picks/the-best-employee-monitoring-software "OMG its creepy" forget about those, my wife is an executive in the top name in tech and trust me they monitor everything, even how many times you press Enter on your keyboard :D

It's very easy to understand what your product does. Others here have roasted you for the industry you're in, but let's leave that aside.

I think one problem here is design. The page looks pretty old and has the look of a simple Wordpress template. If I was going to shop for employee surveillance software, I'd want something that looks slick and high-tech.

Also the page is lacking any sort of social proof, etc. Which I know is hard to get before you have customers but I think once you get it that will go a long way.

Probably work on the website copy and the whole design of the website.

It's not intuitive.

Made me feel uneasy. Made me feel strange. Made me sick.

Nice product. Can it tackle Volunteers @Faruk_durak? We have 18,292 of them at https://skilledup.life who are dedicated to helping tech startups free (once subscribed).

Why not think about building few teams using our free talent? e.g.

• User acquisition team
• Conversion team (sales)
• Customer support team
• Marketing team to create demand.

Best regards
Manoj
manoj@skilledup.life

Yes, it's clear what it does. Despite it being creepy to most users on here, this type of software is used by many companies. I wouldn't work for one, but many do.

So I'd guess that the type of visitor to your site simply isn't the market for your product.

I read the page - most of the text explains the type of customer you're looking for, rather than telling that customer what problem you're solving.

Felt like too much text in general, especially in a mobile view. Also "try it for free starting at $3" is an oxymoron no?

Oh man better I've never seen that. Now I can not unsee it.

I think it is absolutely clear what it is. Have you ever thought explanation is much simpler? Maybe people simply do not want to use your product?

Seems pretty clear, maybe i would move up that screenshot to first section, so it gives first impression without scrolling down.

Good luck with product!

I would consider cut some words, add video/images that illustrate your product.

Did you consider other factors? Perhaps you advertise in the wrong places?

Hey @Faruk_durak,

Visited your website yesterday when you told me about it on the other thread, really love the concept of your application but the UI needs work.

I don't want to be mean, but honest opinion is that the UI lacks the feel of a premium product.

I would like to share feedback with you on email or via any other platform rather than this public post.

Love the tech, again sorry for being mean.

It was pretty straightforward, I feel adding a GIF/ Video which shows the application from inside on the Hero section would help

Hey Faruk, Can understand the product but maybe you are not speaking to what they might be loosing on, if they don't use your product.

Also, the formatting and overall aesthetics of the page could be better.

I think the idea/message is clear but I feel it does not align with the actual product. As a freelancer, I don't know how my client will improve my productivity by monitoring what I do (with fear?). You should also check EU laws regarding this type of software if you are targeting EU customers.

The closes software I can think of is https://rize.io/ (Rize) which uses similar tech but targetted at individual users. This has a more "positive" effect than ab employee monitoring software. As a full-time employee in the past and a freelancer now, I hate monitoring software.

As a freelancer, I work with multiple clients on my personal computer. I will not work with a client who sends me a link to download and install spyware in my machine.

Hi Faruk, I just visited your homepage in a few seconds, and I think that I understood it in 5 seconds. As others here already said, I think that the question of privacy/trust arises quickly in my mind. I would also like to see concrete expanded use cases in a second section.

I could, Its employee monitoring software to know the team productivity and efficiency.

As a user like to see more example, demo of your dashboard, some image and videos to catch the attention.

I could if it's "employee monitoring software".

I couldn't understand how that improves productivity, which I'm very skeptical about. You would need some very convincing copy to so that.

"How it works" should be an overview of how the thing works, not how to set it up and use it. It should be in plain English, 3 or 4 steps.

Also as a freelancer there is no way in hell I'm installing that. Or working for someone that asks me to do that.

Focus on the SME FTE market is my advice.

Good luck, my gut feeling is there is a market for that kind of stuff.

Hi Faruk, I just visited your site and I could understand it in 5 seconds. As a user I would love to see more examples though.

Good idea, but it is a bit draconian. What you need to do is find out the actual statistics for productivity. This actually ties in with the employers ability to discover and clearly define projects

Can't understand it within 5 seconds. I kind of know what it does but am unsure about it. Not a good sign.

First 5 seconds I see, "Increase the productivity of your teams and freelancers with employee monitoring".

This is what I get "productivity, teams, freelancers, employee monitoring", so it does employee monitoring. But, monitoring how? Does it track the time of what they do or what?

Be a little bit more specific about what your service does, because employee monitoring is a little bit too broad for me to understand.

I suggest changing it to something like "Track how employees are using their time" or "Know how your employees are spending their time at work", for someone that wants to know how their employees are spending their time.

Increasing productivity and team and freelancer and employee monitoring don't really add much to the context.

Shameless plug, you can also use Howuku to see how people navigate around your site and run free A/B tests to test out different headlines.

Hope that helps.

I understand in less than 10 seconds what Monitup is about.

However, I don't understand what pain points it solves.

I would add some sections focused on the pain points it solves and how it solves them.

The "Boost your productivity by 30%" section is fluff for me. I don't know how much that is and how it's going to do that.

I hope it's helpful feedback. Good luck moving forward 🙌

To be honest, it says what it is but it doesn't entitle the features automatically. I recommend adding this to the main page so any visitor know what it has and how it can be useful to them.