Canva’s SEO And Content Strategy: Breakdown To 150M Visitors

Canva is a leading SaaS in the design space. And the $26B valuation speaks for itself.

Since I do SEO for a living, I tried to look at how Canva’s been drawing 150M+ organic traffic, and I think I could jot down the key ingredients.

The key takeaways of this study I did are-

• Canva creates 7 different types of content, ‘Templates’ and ‘Create’ pages the most important ones for SEO.
• Both ‘Template’ and ‘Create’ are structured in a very product-led way with SEO-friendliness.
• Among all, Canva created the most content about ‘Color Knowhow’. But the most organic traffic award goes to ‘template pages’.
• ‘Create pages’ are the most backlinks pages, and also ranking for the most # of keywords.
• The ToFu-MoFu-MoFu funnelling is done precisely for the contents of different user groups. BoFu contents are getting more traffic than the other two.
• Throughout all contents, Canva did a very clever and intuitive product placement, leading them towards organic sign-ups.

Full link to the study: https://rankwizards.co/canva-seo-content-strategy/

Grab The Study Database: https://docs.google.com/spreadsheets/d/1Z0ggH_ax659RgLpyhDU51nNzszpXf0H5r_vaKF-c6JE/edit?usp=sharing