"Cascading content stream"

Reusing and remixing video content is one of the best ways I've found to promote our brand.

I took this customer video testimonial:
https://www.youtube.com/watch?v=ZGTX5yBoHHs

I transcribed it in Descript, and then I turned it into this case study:
https://transistor.fm/customers/freelancer-podcast/

And also turned it into these social media posts:

https://www.linkedin.com/posts/justinijackson_podcasting-podcasttips-podcast-activity-6899775978130829312-zUiN

You can do this too! Interview potential/current customers (or get them to record their own testimonial). Then, transcribe it, edit the video, and post it multiple places.