[Case study] Closem, a follow-up tool got to $18K in MRR. Here's how they did it...
MRR: $18,000
Business type: SaaS
Closem.ai is a super-easy-to-learn-and-use software tool that helps entrepreneurs and small business owners automate the time-consuming work of following up with leads, prospects, and customers and increasing sales.
Growth channels and tactics:
- AppSumo
- Promote special deals mainly on Facebook
My insights:
Another great success story with launching on Appsumo to get initial validation and paying users - made roughly $400K on Appsumo.
Through AppSumo, they’ve been able to reach a much wider audience quickly and with zero marketing spend. They quickly got a lot of great reviews, although a limiting factor to AppSumo reviews is that they show the AppSumo user name, not the user’s real name, so it’s a little less “real” than social proof on other platforms.
The interesting part is that they launched the deal at $97 (avg. deal is $50-$60) and increased the pricing multiple times, to $197, then $297, and again to $397, and they'll still be getting many paying users.
Their main piece of content was a series of follow-up messages their customer could use within the platform.
Another upcoming project is a MasterMind group to share best practices.
As they were getting many "I'm not a techie" kind of comments, they offered a Done-For-You service to help folks get results quickly - another income stream.
Their upcoming growth plans:
- Testing some new lead magnets. For example, “One simple hack to double your email open rate.” Of course, the call to action is the CLOSE free trial
- Advertise on YouTube with a series of great instructional content to expand their footprint
- Instituted a free trial offer - they only had paid plans
