Case study. Everything about dating app promotion

In the modern life the dating apps are gaining more and more popularity, so I would like to tell you how to promote your dating app and help people find their soulmate.
It is important to mention that promotion of each application can differ significantly, so the results could be different as well. However, you don”t have to concentrate only on high frequency competitive keywords like “dating” or “dating app”.

It is possible to gain more traffic from promotion of less popular but more precise keywords for example, “mature dating” with 2000 daily traffic, and “dating apps free” with 600, or “find a friend” with 300.

Apps that are in the top 10 combine 80% of keywords daily traffic, so it is worth promoting your app using keyword installs. As soon as you hit the top 10 spots with high traffic keywords, you will be observing more organic installs.
As our promotion influence only app positions for keywords, there are some factors that depend on your work with the app:

in-app activity
application history
app page quality
organic installs amount
current ranks of relevant keywords

Consider the apps, keywords and regions which are promoted. In my experience , it is effective to promote dating apps not only in the most popular regions, like the USA, but in other ones as well. The number of installs and days in the campaign and how many positions this app increased in search for play an important role.

Ups and downs of the rank are normal during the first few days of promotion, because the Algorithm often takes 3 days to update changes. Let”s take an iOS for example.
I recommend setting up 3-5 days campaigns and increasing installs for next orders as it is not possible to set up a different number of daily installs for iOS campaigns, and usually more installs are required to rank up with iOS apps. As our promotion is step by step promotion, two weeks are normal for that kind of growth.

If you want to know more about how promote your app by keywords, learn our guide https://keyapp.top/blog/app-promotion/how-to-promote-your-app-by-keywords/?ref=91100