Case Study: How Career Karma drives in over 50k visitors with "easy-to-rank" keywords

Intro

Here is a crisp version of a marketing case study I wrote on how Career Karma drives in over 50k visitors with "easy-to-rank" keywords.

You can check the detailed version here.

Career Karma provides software training boot camps. With over 836k in monthly traffic, Career Karma understands the power of instant gratification, and their content strategy revolves around that concept.

In fact, most social media platforms rely on grabbing our attention using instant gratification.

Here is how the instant gratification content strategy works.

1. Identify target users' problems.
2. Select problems to prioritize by finding keywords that are easy to rank for on Google.
3. Create content that solves the problem and can be consumed in 30 seconds or less.

Career Karma's Instant Gratification Content Recipe:

1/ Identify target users' problems.

CareerKarma’s target audience that run into errors when programming in Python.

Having identified their target audience problems - Python errors, Career Karma writes short, easy-to-read solutions.

2/ Prioritize problems that are easy-to-rank for on Google.

Out of the hundreds of Python errors people face, Career Karma prioritizes errors that include moderate to high search volume keywords. Career Karma further narrows those keywords and picks the ones with low keyword difficulty scores.

Following this approach, Credit Karma selected 291 specific Python errors to write about.

3/ Content and on-page SEO considerations.

Career Karma ignores the widely accepted best practice that blogs need to be at least 1000 - 2500 words.

Blogs of length 500-1000 words are usually considered to be too short to drive website traffic or affect SEO.

With the content topic selected, and the length of the blog post determined, Career Karma follows a simple four-section template to provide instant gratification and optimize for on-page SEO.

More details

Check the How Career Karma drives in over 50k visitors with "easy-to-rank" keywords case study shares more details on on-page SEO.

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