Case Study: Jordan Peterson Marketing Strategy

The Brilliant Marketing Strategy of Jordan Peterson - Dejan Gajsek | Grow & Scale Marketing

Finally, after a few weeks of researching and writing, I've come up with strategies that launched Jordan B. Peterson's career into the stratosphere.
This Canadian professor used virality and influencer marketing to reach the highest platform and sold more than a million books in less than 5 months and gained 1 million supporters on YouTube from 0.

I'm exploring ideas and strategies that a person or company can use to get more exposure as well.

I'd love to get your opinion on the article. Thanks in advance.