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12 Comments

Catch me if you can experience

Hi everyone,

Can you give me some feedback on this page please:
https://www.simplifychange.co.uk/catch-me-if-you-can

We're driving traffic to this through ads, blog posts in various places and partners, ideally we'd like to increase conversions.

Thanks

posted to Icon for group Landing Page Feedback
Landing Page Feedback
on May 1, 2020
  1. 1

    I disagree with the "too much text" feedback from others.

    This is a great landing page because it starts with examples of the kinds of struggle the visitor would be experiencing prior to clicking.

    Because of those two quotes at the beginning, you either scroll (because you react by thinking "I feel seen!", or you don't.

    And such a smart idea for a side-dish product. People are struggling with how to work with MS Teams, and you have a game to run them around the product.

    Great idea, perfect page for this kind of product.

    More of this kind of landing page folks! It's a sharp page.
    https://sharpen.page/jtbd/copywriting/minimum-to-get-struggle-based-landing-page/

    1. 1

      Thanks Pascal, glad you like it.

      Will you buy an experience day? ;)

      1. 1

        Not right now :)

        But I'm thinking of showcasing this on a video I'm planning as an example of a good struggle-first page.

        1. 1

          Here's that video I was planning to put online, where I review your "Catch me if you can" marketing page. Great that you did those changes. Cheers!
          https://www.youtube.com/watch?v=wdAUs5TZohY

        2. 1

          Hey @Bravax, here are two things I'd change:

          1. I'd make the struggle-centric block right below the video to be slightly bigger. No need to have it compete with the "Catch me if you can" block right under, but still, this copy if gold and it should stand out a bit more.

          2. Right below the "Catch me if you can" block, I'd re-use one of its great lines, to make it echo a bit more:

          "From a Disjointed, Disrupted Group, to a Connected, Collaborative Group."

          Here's a post where I wrote about that feedback, showcasing your page too.
          https://sharpen.page/jtbd/copywriting/too-much-text-what-to-do-about-that-feedback/

          Hope that helps!

          1. 1

            Thanks Pascal, i've made the changes you suggested and amended the case too... thanks for reviewing so thoroughly.

  2. 1

    Like the concepte and idea @Bravax

    Same as other comments here, too much text and uppercase is a big NO, basically can't read what you do.

    I'm also improving my website, would be awesome to exchange feedback too!

    1. 1

      Thanks for the feedback Felix, I agree RE uppercase, and will do something about that.

  3. 1

    It's way too much text so I don't feel motivated to read this. Try to make it more concise. Structure the text in bullet points and sections.

    1. 2

      Thanks for the feedback, i'll make the wording more concise.

  4. 1

    I feel like the first section should be more concise, currently it has more text than the "The Details" section. I'd move some stuff down, also maybe change a bit the formatting to highlight the important bits of information. Check this: https://twitter.com/GoodMarketingHQ/status/1256223566284152836

    Also I couldn't close the cookies message because the chat bubble was on top of the X.

    A part from that, it's good! It's simple and good looking.

    1. 1

      Thanks for the feedback, i'll definitely adjust based on this.

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