Celebrating wins in January
Wow. This January felt like an alternative reality with so many snow days and illnesses and all of the terrible news coming out of this administration... and yet, when I looked at our dashboard today...
We met our revenue goal for referrals for the first month! ⭐
This new model, whereby we match founders with M&A advisors and bankers who can help them sell their business, truly feels like a win-win-win.
⭐ It's a win for founders, who don't really have anywhere else to get recommendations for good-fit, vetted advisors. They so appreciate it. Whenever founders hear we get a cut for referring them, they always say something like, that's fantastic, I'd love for you to earn given how much you've helped me.
⭐ It's a win for advisors, who want these qualified leads. It was so easy getting advisors to say yes to enrolling in this program, which was a stark comparison to what it was like trying to sell them access to the M&A platform.
⭐ And it's a win for us! Under our new model, we not only get a commission when a founder sells their business with our partners' help, we also get a small flat fee for each introduction. This allows us to build an entire business around sending leads (which is a classic monetization method for media companies), which we couldn't do on contingency fees alone.
We had more inquiries this month from founders than ever before. I think this is due to a few factors:
It's the beginning of the year, and we all come in hot in January.
Everyone's looking for M&A to improve this year, so founders are slightly more keen to sell.
Our audience is growing. Between efforts to increase the size of our email list and lots of intention on LinkedIn, we're hearing from lots more founders.
It's great to meet our revenue goals for this first month, but it's only the beginning. My hope is that this momentum continues into February, even when that new-year energy fades. Here we go!
