Celebrity offered to use & promote my app. Free forever promo code?
A moderately famous DJ offered to use and promote my app just as I'm about to start charging for it.
I'm torn between what kind of promo code to offer. Should it be free forever to say thanks for the potentially huge boost? Free for 60 days? This could be delicate, so any tips on wording would be appreciated.
The context: I launched timestamps.fm recently which auto-generates timestamped tracklists for DJ mixes. I was able to get in touch with a pretty famous DJ that offered to use it for his next mix, and also do a video tutorial about it on Youtube. His following isn't huge, but he has a lot of influence and connections that could really help me.
The app is currently free, with no login even. It's used a few times a day, but there's only a handful of users at most. After asking in another post (linked below) I'm going to try monetizing it with a pay-per-use model to start: $2.99 per tracklist generated. I really want this DJ to use my app, so I'm trying to decide how to approach this and what kind of promo code to offer.
All thoughts appreciated, thanks!
previous post: www.indiehackers. com/post/transitioning-a-free-web-app-to-a-saas-product-f1600c6943
(space added before "com" because I don't have enough points for 2 links)
So the question is: given the promo from the DJ is incoming, what goodie/sweetener should you offer the audience?
If all the revenue you can get is $3 per mix, you don't want to be giving that away. If you did something like give away one free per account, you will very likely end up with abuse.
It's also not worth giving a discount on $3.
Maybe discount a bundle, like buy 4 get the 5th free, exclusively through the DJ? That takes your revenue per conversion up to $12.
Really, it's going to be a challenge when you're chasing $3 at a time.
Thanks @blakerson, I think I'll likely change the model eventually, so this is more for early validation that people will pay any amount. I think a bundle discount is a great idea. Will require some infrastructure for user accounts etc, but it's the most promising direction long term.
I think you should get people to use it as fast as possible. If they use it often, they will find it valuable. If they find it valuable, you can start experimenting with charging for it.
Right now you're still trying to figure out if what you have is even valuable to your end users. I think the "Free Beta" text is a perfect way to tell people it won't be free forever, but it's currently free with the expectation that this isn't the finished product.
If it were me, I would keep it free for now, and see what impact this DJ has on your growth. If your user base doesn't grow when it's free, then it definitely won't grow when it costs money. If it starts to grow, start charging :)
EDIT: I just thought about this a bit more. Maybe charging up front is a better idea, so you can validate a price point right away. Hard to say, since I don't understand the "DJ" industry at all :)
Hm, this is a good point. Thanks a lot!
Celebrities often work with multiple agents for different fields areas of their careers. One star will have an agent for movies, an agent for music, an agent for endorsement, etc. It might take some research to find the right person to contact, but it's worth it to talk the person who makes the calls. Net Worth
The hassle is those users do not check Twitter profiles in any respect no matter whether or not there is something that could hobby them or now not as you can see sample on celebspanda.com.